Berlin continues to forge a fashionable future, with a wave of innovative talent entering Germany’s capital to find inspiration. Many of the industry’s most exciting designers are now calling the city home, choosing it over typical fashion hotspots such as Paris, Milan or London. Here are some of Berlin’s brightest and best designers right now.
Serbian-born, Berlin-based Sasa Kovacevic kicked up a fashion frenzy during the last Mercedes-Benz Fashion Week Berlin. The designer runs SADAK, an independent fashion brand whose message, ‘pride in individuality,’ is immediately clear. His collection on the Mercedes-Benz runway was an ensemble of silky burkas with pastel Hawaiian prints, topped with an androgynous Spice Girl edge. His designs have even made it to Hollywood, making an appearance in the hit series The Hunger Games.
Not resonating with the all-black style typical of Berlin fashion and culture, Pep is inspired by just the opposite. He loves richer and more decadent textures with less roughness and more glam. The results are luxuriously minimalistic clothes and a design approach that makes Pep stick out from the masses.
Franziska Michael is a new name to keep close watch on in Berlin. Diving into the world of 90s fashion, she resurfaces with beautifully mixed materials and bulky cuts to create fresh unisex looks. The lines between what traditionally belong to men’s and women’s clothing are blurred, and straight, solid, geometric cuts collide and contrast with soft, flowing, feminine silhouettes. Franziska Michael launched her brand in 2009, and she has since won the 2013 Premium Young Designers Award for Women’s Wear for her distinctive work.
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