A Neighbourhood Guide to Hamburg’s Diverse Fashion Scene

Choice of fashion clothes  |  © Forewer/Shutterstock
Choice of fashion clothes | © Forewer/Shutterstock

Hamburg is one of the richest cities in Europe and a shopping paradise for any fashion lover. The shopping malls, shops and boutiques of its diverse districts will delight everyone from luxury lovers to vintage clothing obsessives. Read our insider guide to discovering the best of Hamburg’s fashion scene.

Where to shop

Alsterhaus, Neustadt

The streets around Jungfernstieg and Neuer Wall are the best places in Hamburg to discover luxury brands and famous designers. At the heart of this area stands the elegant Alsterhaus department store, opened in 1912. With over five floors, shoppers can indulge in high-quality perfumes and international fashion designers, as well as gourmet foods. Stop to get a makeover in one of the beauty lounges and enjoy gorgeous views of Lake Alster from the fourth-floor restaurant.

The Alsterhaus | © The KaDeWe Group GmbH

UNGER, Neuer Wall

Next to the Alsterhaus, the Neuer Wall promenade is a cornucopia of luxury shopping. Here you can find everything from iconic fashion labels like Chanel, Gucci and Jil Sander to designer bags by Michael Kors and Louis Vuitton, and jewellery by Cartier and Tiffany. Among these are also traditional Hamburg retailers like the fashion house UNGER that offers over 130 select luxury brands. Founded in 1878, it’s a family business in the 3rd generation and represents a masterful fusion of traditional values and new ideas in both its ambience and in its selection of merchandise.

Thomas-i-Punkt, Altstadt

The shopping streets Spitalerstraße and Mönckebergstraßen in the Old Town are filled with international chains and large department stores. Tucked in between these major names are unique Hamburg locations like Thomas-i-Punkt, founded by the Hamburg designer Thomas Friese. Housed in a beautiful Dutch Renaissance building, the store’s special ambience invites customers to browse its expertly curated collection of select labels, which range from street style to elegant evening attire. Remember to check out Omen, the store’s own brand which is produced exclusively in Hamburg.

Herr von Eden, Karolinenviertel

The trendy Karolinenviertel district has become the favourite location for Hamburg’s young fashion designers. If you’re looking for unique fashion items this is the place for you. The most famous designer on the block is Bent Angelo Jensen whose male fashion label Herr von Eden is distinguished by its avant-garde yet elegant and timeless looks. His styles are particularly loved by artists and musicians, from German stars like Jan Delay to international names like Peter Doherty and Michael Stipe.

Herr von Eden | © Flechner / Hamburg Marketing

Marlowe nature, Ottensen

The small streets of Ottensen and Altona districts are known for unique designer boutiques and quirky vintage shops. Here you can find one of the city’s best eco fashion stores – Marlowe nature. From trendy jeans to stylish sweaters, comfy sports clothes to T-shirts made from hemp, this little shop offers a wide selection of Fair Trade items made exclusively from natural textiles. If you value ecological and sustainable production, as well as fair compensation for the people who make it, this is the perfect store for you.

Fashion and design markets

A true fashion lover should not pass up the chance to visit one of Hamburg’s design markets. The weekly Der.Die.Sein Markt in the HafenCity showcases the best of the city’s creative scene, from fashion and jewellery to artworks and furniture. At popular flea markets like the weekly Flohschanze and the monthly FlohZinn you’re certain to find unique retro and vintage items. In addition to this, every autumn the Hello Handmade and the Feingemacht exhibitions delight with special handmade goods.

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Hamburg designers and fashion labels

Hamburg is home to such world-famous designers as Wolfgang Joop, Karl Lagerfeld and Jil Sander. But an exploration of Hamburg’s lively fashion scene would not be complete without sampling the work of the city’s young up-and-coming fashion designers and fashion labels. There’s unique streetwear like that created by Bitten Stetter or Sarah Beutling and her label [iksi:] XXII Streetwear. High quality feminine fashion like that by Kathrin Musswessels and Maya Ullrich’s Die schöne Lachsin. Or one-of-a-kind knitwear like that by Skörl and Polynoir. Hamburg’s young and hip fashion scene will not disappoint.

Where to eat

Die Bank

In the heart of the city’s shopping district lies the elegant and cosmopolitan restaurant Die Bank Brasserie & Bar. It’s housed in a grand ‘city palace’ that was built in 1897 and served as a bank for over a century. Since 2005 the former counter hall serves as a unique backdrop for enjoying excellent international cuisine with special lunch and dinner menus. When the clock strikes 10 pm the location transforms into a bar offering excellent cocktails, select wines and spirits.

Die Bank Brasserie & Bar | © DIE BANK

clouds Heaven’s Bar & Kitchen

On the top floor of the ‘dancing towers’ (Tanzende Türme) skyscraper you will find clouds Heaven’s Bar & Kitchen, Hamburg’s highest restaurant. Here you can enjoy exceptional seasonal and regional cooking in a truly unique atmosphere. While the restaurant’s speciality is top-quality meats and rotisserie cooking, fish lovers and vegetarians also will be spoiled for choice. You can also stop by for a drink at the bar on the 23rd floor or relax on the 24th-floor rooftop terrace for even more spectacular views across Hamburg.

Clouds Heaven’s Bar & Kitchen | © east Hotel & Restaurant GmbH

What to see

Museum, Building
Map View
At the sports/no sports exhibition
At the sports/no sports exhibition | © Museum für Kunst und Gewerbe
Museum für Kunst und Gewerbe

A must-see for every fashion-lover is the Fashion Collection of the Museum für Kunst und Gewerbe. It comprises over 10,000 clothing items from the mid-18th century to modern times, including designs of Yves Saint Laurent, Wolfgang Joop, and Alexander McQueen, among others. Highlights of the collection are contemporary Japanese and avant-garde fashion. The sports/no sports special exhibition is open until August 20, 2017 and gives a unique glimpse in the interrelationship between fashion and sportswear and its development over the decades.

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