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© Jan Böke / Unsplash
© Jan Böke / Unsplash

These Photos Prove Everything on Instagram Is a Lie

Picture of India Irving
Social Content Producer
Updated: 13 February 2018

If there are any travel or fashion bloggers you are currently obsessed with, take a deep breath and prepare to feel extremely cheated because this Insta-famous couple has just exposed all the photo-editing tricks that have been deceiving you this whole time.

Lauren Bullen and Jack Morris of @gypsea_lust and @doyoutravel fame seem to have the most dreamy life ever. They are super in love, travel the world and make a living doing so thanks to their stunning photos, which they post on their respective Instagrams.

From Finland to Australia and everywhere in between, the #goals couple don’t look anything other than perfect. But they recently revealed that their secret is just – wait for it – filters.

Edited with our Bali 7 preset! (Swipe for before edit) 💦 link in bio!

A post shared by @doyoutravel ✘ @gypsea_lust (@doyoutravelpresets) on

In the summer of 2017, Lauren and Jack started sharing side-by-side posts of their edited vs. unedited photos on a new Insta account called @doyoutravelpresets. The account basically illustrates to viewers exactly how much the couple alter their original images before posting them.

Like many professional bloggers, they use Adobe Lightroom to edit their photos, an app which allows users to save ‘presets,’ or editing templates. On the new page, the couple share their photos with and without presets to expose to the world what a good filter can actually do and remind people that life is not always as perfect as it seems.

This has actually turned into a business for the social entrepreneurs as they have begun to sell the presets in digital packages. In other words, you can pay to look as perfect as they do. The cost is $77 for nine presets or $247 for 42.

I know this sounds a little intense, but also, sign us up?