These Photos Prove Everything On Instagram Is A Lie

If there are any travel or fashion bloggers you are currently obsessed with, take a deep breath and prepare to feel extremely cheated because this Insta-famous couple has just exposed all the photo-editing tricks that have been deceiving you this whole time.

Lauren Bullen and Jack Morris of @gypsea_lust and @doyoutravel fame seem to have the most dreamy life ever. They are super in love, travel the world and make a living doing so thanks to their stunning photos, which they post on their respective Instagrams.

https://www.instagram.com/p/Be-2-dDn4TY/?taken-by=doyoutravelpresets

From Finland to Australia and everywhere in between, the #goals couple don’t look anything other than perfect. But they recently revealed that their secret is just – wait for it – filters.

https://www.instagram.com/p/Bce9mkUnuHY/?taken-by=doyoutravelpresets

In the summer of 2017, Lauren and Jack started sharing side-by-side posts of their edited vs. unedited photos on a new Insta account called @doyoutravelpresets. The account basically illustrates to viewers exactly how much the couple alter their original images before posting them.

https://www.instagram.com/p/BbbaYQvHzX_/?taken-by=doyoutravelpresets

Like many professional bloggers, they use Adobe Lightroom to edit their photos, an app which allows users to save ‘presets,’ or editing templates. On the new page, the couple share their photos with and without presets to expose to the world what a good filter can actually do and remind people that life is not always as perfect as it seems.

https://www.instagram.com/p/BY3GdViHJPI/?taken-by=doyoutravelpresets

This has actually turned into a business for the social entrepreneurs as they have begun to sell the presets in digital packages. In other words, you can pay to look as perfect as they do. The cost is $77 for nine presets or $247 for 42.

https://www.instagram.com/p/BXz4qV-HC8A/?taken-by=doyoutravelpresets

I know this sounds a little intense, but also, sign us up?

About the author

India Irving

Social Media Editor

Born and raised in LA, India studied Drama at the University of Southern California before shifting her focus to the visual arts. After moving to London in 2013, she co-founded the iOS app ArtAttack which focused on connecting emerging artistic talent with galleries and collectors. Following that she worked at Albany Arts Communications, a boutique Art PR firm in Fitzrovia before joining Culture Trip. Aside from art and theatre, India's other passions include travel, food, books and dance.