Fashion Lover's Guide To Shopping In Tel Aviv

Outfit from Mel Boutique | Courtesy of Mel Boutique
Outfit from Mel Boutique | Courtesy of Mel Boutique
Photo of Salomé Chemla
24 April 2018

Despite the many crowded shopping malls Tel Aviv has to offer, street shopping is very much alive. The most popular and trendiest stores are located in the heart of Tel Aviv on Sheinkin and Dizengoff Street. You can also walk by inexpensive stores on Allenby and King George Street, where you can bargain to get an outfit for as little as 100 shekel ($25). If you’re more into high-end fashion, take a stroll in Neve Tsedek or Kikar Hamedina, where you can find local and international brands. For new styles, take a look at these seven boutiques scattered along the streets of Tel Aviv.

:story Store | Courtesy of Story


On the street, people passing by don’t know who you are, but everyone notices what you are wearing. :story scours the world to find unique clothes and shoes for men, women, and children. The store offers a variety of brands: Melissa (which invented a new kind of shoe), Herschel Backpacks (with unique patterns and colors)… don’t worry there’s even more! Whether you are in a mall or wandering the streets of Tel Aviv you can probably find a :story near you and find ‘stories you can wear.’

Outfit from Mel Boutique | Courtesy of Mel Boutique

Mel Boutique

Located in two locations of Tel Aviv (Dizengoff Street and Bograshov Street), Mel Boutique offers European styles for women. There is a variety of jewelry both from Belgium and Israel. You can find purses imported from Italy and shoes from Paris. Luckily, each piece is unique and hard to find anywhere else in Israel; you would probably have to shop in Europe to get a hold of them. Unlike many Israeli stores, Mel Boutique wants to give off a cool European vibe, which makes it an international shopping experience. Don’t miss out on the Winter Sale that is currently happening in both locations!

Les Bourgeoises

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Accessories from Les Bourgeoises TLV | Courtesy of Les Bourgeoises TLV

From Paris to Tel Aviv, Les Bourgeoises brings to you ready-to-wear clothes for women. Les Bourgeoises has an assortment of different in-fashion styles, from chic to hippie and from boho to French. If you’re familiar with European brands such as Les Tropéziennes and Star Mela, you’ll know what you can find at this incredibly trendy store. Have a look for yourself!

Dana Ashkenazi

This brand is designed in Israel and has spaces located in many malls and busy streets in the country. Whether you are the Ramat Aviv mall or on Shenkin Street, take a look at the brand with ‘rock and roll appeal.’ The stylist, Dana Ashkenazi, believes that trends shouldn’t be followed, but invented. The store presents unique styles from cotton shirts in a variety of colors to sexy evening dresses. You can also find accessories of shoes, purses, and fashionable hats to add style to your outfits.

Tess Boutique

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Tess Boutique | Courtesy of Salomé Chemla
Located on Sheinkin Street — which is filled with a multitude of stores and people wandering the street —, this boutique opened not too long ago and offers many styles for both girls and women. Most of the products are brought from France; whether you are looking for a fancy dress or a casual outfit, Tess Boutique has it all! Reminiscence Perfumes and trendy jewelry are displayed to add the finishing touch to your outfits. You’ll also find decorative candles with an assortment of fragrances. Tess Boutique has adorable outfits to mix and match for little girls, too, from Bandy Button.

Tha Switch

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Tha Switch Store | Courtesy of Tha Switch/Facebook
Often, it is a mission to find international brands in Israel. Luckily, Tha Switch brings Israel the hottest trends from all around the world: Europe, America, Australia, and even Asia. The store offers a variety of clothes, shoes, and accessories for both men and women. You can find brands from Scotch & Soda, Nike, Goliath, Silent Theory, and many more! Occasionally you’ll come across limited edition pieces that you probably would have a hard time to finding elsewhere in Israel. Apart from clothes and shoes, there is a wide selection of accessories to add to your outfit such as caps, headwear, jewelry, backpacks, and handbags.

Belle & Sue

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Belle & Sue are passionate about clothes and bring you their favorite and most unique pieces at their first offline store. They choose clothes to expose that they would love to see in their own closets, from limited edition New Balance to Cheap Monday jeans. The store has big windows looking out on Shenkin Street and high ceilings with clothes, shoes, and accessories for both men and women spread across displays. Belle & Sue are not just about style, but also ‘lifestyle’; you can find accessories for your home, such as candles and perfumes to scent up the house. Occasionally, they throw pop-up parties and events for customers to enjoy.

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