On the surface, and underneath, Charli XCX’s new music video for her song “Boys” is all about, well, boys.
Since its release on July 26, the video has racked up nearly five million views on YouTube. Essentially, the video, which was directed by Charli XCX herself, is filled with some of the hottest male names in pop culture today—among its ranks: Joe Jonas, Charlie Puth, Joey Bada$$, Oli Sykes, Brendan Urie, Stormzy, Amine, Jay Park, MNEK, THEY., Ezra Koenig, Mark Ronson, Flume, Wiz Khalifa, G-Eazy, Riz Ahmed, Connor Franta, Diplo, Jack Antonoff, Vance Joy, D.R.A.M., Kahlid, Kaytranada, Mac DeMarco…you get the point—doing a bunch of things that are cute or sexy or funny, and sometimes a combination of the three.
Diplo plays with a brood of puppies, DeMarco licks the neck of his guitar, Jonas pours maple syrup on a stack of pancakes, Ahmed wraps the arms of a giant teddy bear around his neck, Antonoff curls a dumbbell in a sweaty tank, D.R.A.M. smashes old televisions with a sledgehammer, Puth washes a car. And maybe its the nonstop blast of “millennial pink,” but even the most mundane activities somehow have an undeniable appeal, like Ronson combing his hair while Koenig brushes his teeth.
The video’s YouTube comments are filled with declarations for each viewer’s boy(s) of choice, and it’s spurred such thinkpieces as “What Your Favorite Boy in Charli XCX’s ‘Boys’ Video Says About You” and “I Ranked Every Single Boy from Charli XCX’s ‘Boys’.”
“They’re basically doing all the sexy things that girls usually do in videos,” she said, Mac reeling back in her chair and palming her forehead to demonstrate just how blown her mind is, exclaiming, “Are you serious?! You’ve…you’ve turned it around?! Do you know how long I’ve been waiting for someone to do this?!”
Charli XCX continued: “I started thinking about all the guys that I’ve worked with or met over my years in the industry, and I was like, okay, I feel I can harass enough of them into doing this video…I just want to flip the male gaze on its head and have you guys do the sexy stuff.”
Boom. Watch the video below:
As for the song itself, it is classic Charli XCX catchy, but bears a bubbly minimalism that elevates it above the rest of her catalogue. Propelled by hollow drum hits of alternating tones, trap hi-hat rolls, and Charli XCX’s dreamy coos, the song’s real magic exists in the Super Mario coin sound effect (pitch raised) that follows every time Charli XCX says “boys” (the placement and meaning of that sound is up to your discretion).
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.