Switzerland Has Just Created A New Type Of Chocolate And It's Pink

Move over dark, milk and white chocolate, there’s a new player in town. Meet ruby chocolate. This new product, made from the ruby cocoa bean, has recently been unveiled by Swiss based chocolate maker Barry Callebaut. It’s the first new chocolate since their Swiss rival Nestlé brought white chocolate to the world stage 80 years ago.

In a press release, the company claims ruby chocolate offers “a totally new taste experience,” one that is said to be an “intense sensorial delight”. The taste, they say, is neither bitter, milky or sweet, but is rather a blend of “berry-fruitiness and luscious smoothness”. We’ll have to take their word for it for now, as the new chocolate is under wraps and not publicly available as of yet.

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According to Barry Callebaut, the chocolate doesn’t contain any added berries, flavouring or colour, but rather it’s their unique processing technique that releases all of that from the ruby cocoa bean.

Peter Boon, Chief Innovation and Quality Officer for Barry Callebaut, says that the chocolate was a hit with would be ruby chocolate fans during testing. He claims it satisfies a new demand among hip young millennials for “hedonistic indulgence” for a decent price.

“We’re looking forward to working with our partners on introducing this innovative breakthrough to the market, and making the new Ruby chocolate category available to chocolate manufacturers and consumers around the world,” he said.

Ruby chocolate will soon hit the shelves in a variety of different products, so you’ll soon have the chance to test it out for yourself.