Filmmakers Of 'New York I Love You' Are Creating An Ode To Malm

The viral video series that started with New York, I Love You is ready to honor Malmo in southern Sweden, which by some estimations is the most vibrant city in the country.

French producer Emmanuel Benbihy’s Cities of Love franchise, which also includes Paris, je t’aime and Rio, Eu Te Amo, has featured top stars such as Bradley Cooper, Natalie Portman, and Orlando Bloom, with various installments being directed, among others, by legendary directors Wes Craven and the Coen Brothers.

Speaking with The Local, Cities of Love Scandinavia president David Carlson says the Malmo edition will also involve international talent. “The concept of the films is ten short movies, by ten directors, in ten different parts of the city. An eleveth director then makes a start and end, and a transition that brings the parts together. We are aiming to get a mix of the best international directors and actors, in combination with established people from Sweden and maybe someone early in their career.”

While Malmo is not quite in the same league as Paris and New York when it comes to world-class cities, Sweden’s third-largest city is a hotbed of multiculturalism and is undoubtedly the most international city in Sweden. It’s also home to wildly exciting culinary and cultural scenes, which sometimes result in a multicultural atmosphere.

”Malmo is of course much smaller than the previous cities,” said producers. “But it’s very special as it’s a very international city with inhabitants from 177 different countries. It’s quite unique. That gives the city a certain dynamic, which we will use in the coming film. We say that Malmo is a small city with big feelings.”

The film is a major boon for Malmo – there won’t be just the main film, but also 30 months of events and initiatives for Malmo residents, businesses and organizations, as well as two other shorter films.

Multiculturalism makes Malmo’s heart beat

The first person to sign on for the film is award-winning producer Helena Danielsson, who worked with Swedish favorite Noomi Rapace on the drama Beyond.

“Building a community of people who love their city is like creating a massive audience for the city’s future and its impact on the world,” says Emmanuel Benbihy, founder of Cities of Love.

Here’s the teaser for Malmo, I Love You.

https://www.youtube.com/watch?v=pra5HR1YkKc

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.