Its no coincidence that major airlines in Nice, the closest international airport to Cannes itself, offer an early flight to Bordeaux and a late evening return. With a flight time of just over an hour, this service is purpose-built for day trips, and that’s just what many locals choose to do.
Antoine Gravouil, co-owner of luxury spirit brand Sauvelle, tells Culture Trip about how the perception of the port city is changing and what it means for businesses in the area.
“Bordeaux has a rich history of trade and wine making over the last centuries. This amazing heritage can also be difficult to deal with for new businesses. Over the recent years a new generation of entrepreneurs have given a new vibe to the city, which has been called ‘the sleeping beauty’ for many years,” Gravouil says.
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From the outside it certainly looks like a rapidly evolving scene. Just as Cannes is synonymous with film, Bordeaux is also known for one thing – wine. The industry makes €14.5 billion (£12.9 billion) a year in the region, but Bordeaux is also on the UNESCO World Heritage List as “an outstanding urban and architectural ensemble” of the 18th century.
Cannes is just as tied to its one big industry of film, and there are times when the glamour and luxury of all its festivals can get a bit overwhelming. There is the Old Town, which is a pleasant walk from the hustle and bustle of the beaches and the Palais de Festivals area, but it’s largely overlooked by visitors. The hotels in the area reflect this, with heritage and links to the film world prevalent everywhere you look.
The juxtaposition of modern and traditional can be seen in Bordeaux both in the architecture and the drinks industry. The Museum of Wine (known as La Cité du Vin) dominates the skyline in the more modern part of the city, but there are plans for spirit distilleries to open in the area, something of a shake-up given the heritage of Bordeaux. Creatives and start-ups from around the country are also flocking to the city, with trendy areas springing up everywhere.
Cannes is unlikely to change much, whereas Bordeaux is evolving at a rapid rate. Proposed connections via a new Eurostar have been approved, making Bordeaux even more accessible in the near future.
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