A Gentleman's Guide to Looking Good in Seoul

Step up your style game at these Seoul locales
Step up your style game at these Seoul locales | © Four Seasons Hotel Seoul
Mimsie Ladner

Set foot in fashion-conscious Seoul and you’ll immediately recognize that Korean men have the uncanny ability to appear as well-polished and effortlessly flawless as their female counterparts. As a result, it can be a bit intimidating to keep up with the local bros. But don’t fret, boys – with a few of our insider tips, you’ll be dressed to the nines and looking fly in no time.

Seoul Fashion Week

Tailored to a T

Thanks to a booming men’s fashion scene – menswear consistently rules the runways at Seoul Fashion Week – Korea’s capital city is home to countless men’s boutiques selling everything from trendy street apparel and bags to imported Italian shoes and tailor-made suits.

Knockers, a small, family-run boutique tucked away on an obscure street in the market district of Euljiro, is leagues ahead of every other menswear destination in Seoul. The tiny but charming shop prides itself on having mastered the art of “man-styling” and offers both incredible service and high-quality materials (at equally high prices).

Knockers, 101-35 Euljiro 2(i)-ga, Jung-gu, Seoul, South Korea, +82 2 542 3208

According to the Kingsmen credo, the suit is the modern gentleman’s armor

Groomed with care

Although Korea’s local barbershop culture fizzled out in the 1980s, it is now being brought back to life with the establishment of contemporary institutions that incorporate classic barbershop techniques and service to take modern male grooming to the next level.

HERR is one of these shops. With an aim to “create an environment for men wanting to release their dapper potential,” HERR employs highly skilled stylists that focus not only on creating the latest hairstyles to highlight patrons’ best attributes, but also cultivating a relationship with them while doing so.

A bespoke haircut will set you back about 77,000 won (US$72) while a hot lather, straight razor shave runs about 66,000 won (US$61). Clearly, prices are unusually high, but a visit here is an experience in itself and well worth the won. After all, where else can you enjoy a glass of premium whiskey and a shoeshine while simultaneously being pampered?

Modern male grooming taken to the next level

If you’re on a tighter budget, Billycat Barbershop in western Seoul offers a similar experience, but with a vibe that is more hipster than high-end, and equally professional services that are priced a bit more affordably.

HERR, 32-51 Hannam-dong, Yongsan-gu, Seoul, South Korea, +82 2 511 9464

Billycat Barbershop, 209-3, Seongsu-dong 2-ga, Seongdong-gu, Seoul, South Korea, +82 2 467 9998

A-list-worthy skin

It’s estimated that Korean men account for about 20% of the world’s male skincare market, making Korea the biggest market globally for male cosmetics. This staggering fact is only further substantiated by K-dramas and K-pop videos that spotlight male leads flaunting clear, glowing skin, and looking much younger than their actual age.

Members of K-pop band VIXX flaunt flawless skin at a fashion event

Many Korean men attribute their great skin to a multi-step skincare regimen that includes the use of cleanser, toner, essence, and moisturizing cream. Head to Myeongdong’s Cosme Road to pick up these essential items at a reasonable price. Each cosmetic store in the shopping district will offer male skincare products, but we recommend Innisfree, whose Forest for Men line is one of the best out there.

Innisfree, 64-2 Myeongdong 1(il)-ga, Jung-gu, Seoul, South Korea, +82 2 776 0117


Of course, no one can truly look their best without a bit of rest and relaxation to ease the tensions of everyday life and the debilitating effects of jetlag, and a visit to a jjimjilbang (Korean sauna) provides just the right amount of revitalizing comfort.

Spa for Men

Spa For Men at the Four Seasons Hotel Seoul boasts the ultimate Korean spa, complete with a men’s dry and wet sauna room; relaxation areas with a TV lounge; cold, warm, and hot baths; and a number of comfortable beds perfect for a mid-day nap. You can even get a “Mankind Facial” that promises to give you a healthier and more youthful appearance.

Alternatively, the cheaper Dragon Hill Spa near Yongsan Station offers eight floors of entertainment including various spa zones, aromatherapy rooms, a swimming pool, saunas, and rooftop gardens.

Spa For Men, 97 Saemunan-ro, Jongno-gu, Seoul, South Korea, +82 2 6388 5000

Dragon Hill Spa, 40, Hangang-daero 21na-gil, Yongsan-gu, Seoul, South Korea, +82 10 4223 0001

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