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While it may be tempting to spend most of your time in Agadir relaxing on the lovely beach and surfing, take some time to learn more about the area and its people at one of the city’s museums. Here are the best.
Also known as the Berber Museum, the small Musee du Patrimoine Amazigh d’Agadir is dedicated to preserving and showcasing the local Amazigh culture. Agadir and the surrounding areas have a long Berber heritage, and the museum lets visitors take a peek into the rich traditions and day-to-day life of the region’s Amazigh people. Exhibits include dazzling jewellery, clothing, textiles, pottery, lamps, tools, and art. Do note, however, that most explanations are written in Arabic and French.
You’ll find the Memoire d’Agadir within the lush Jardin de Olhão (Olhão Garden). It provides information about the large earthquake in 1960 that destroyed most of old Agadir. It’s interesting to see what the city looked like both before and immediately after the quake, and compare images from the past with what the city looks like today. There are also old newspaper clippings that relayed information about the earthquake.
The first such museum to open in Morocco, the University Museum of Meteorites can be found within the University of Ibn Zohr in Agadir. The museum was also the first meteorite museum across the Arab world. Operated by the university’s astronomy club, it’s a fascinating museum for anyone interested in space, astronomy, and science. The museum seeks to preserve and protect Moroccan meteorites and stop them being sold to other countries. As well as being able to see the museum’s collection of meteorites visitors can learn how to identify rocks from space.
The Musée Bert Flint contains a large number of antiques, local crafts, artwork, clothing, furnishings, folk items, and jewellery. It was named after a Dutch professor and art historian who spent many years living in Morocco and collecting old items of interest. It is operated alongside the Tiskiwin Museum in Marrakech. The well-ordered collections present a glimpse into times gone by.
A large open-air living museum that combines architecture, history, and ethnology, La Medina d’Agadir is a grand reconstruction of the city’s old medina. Developed on private land by a Moroccan-Italian, it offers a wonderful peek into the Agadir of old. Craftspeople make traditional items in workshops throughout the glorious medina, and there are shops, restaurants, and cafes to make the scene even more realistic. Almost like a city within a city, La Medina d’Agadir is one of the most popular attractions in Agadir.
The small Musée de l’argan is perhaps only of interest for people with a super-keen enthusiasm for argan oil or who are already planning to visit the spa for a massage. The name is more of a marketing ploy and a way to entice customers into the establishment, though the tiny museum does have a diverse selection of argan oil products—all for sale. However, the establishment often gets great reviews for its spa treatments and hammam, so it may well be worth a visit.
Although not a true museum, Agadir’s Ensemble Artisan is worth including on this list because of its wide displays of traditional Moroccan handicrafts and artisan products. A space to preserve techniques and methods of old, artisans create varied items according to ways handed down throughout the generations and skills learnt through careful practice. Textiles, ceramics, wooden carvings, tiles, and metal wares are a few examples of things made and sold at the Ensemble Artisan.
Located outside of Agadir in Taroudant, Calligraphie Tifinagh Poet Amazigh is a brilliant place to learn more about ancient Islamic calligraphy. Visitors are sure to come away with a greater appreciation of the artistic writing. Operated by a skilled artisan, you will also have the opportunity to see him performing his craft.