10 Top Fashion Boutiques in Agadir

Colourful traditional Moroccan fashions
Colourful traditional Moroccan fashions | © Amjahed/WikiCommons
Sarah Williams

Moroccan men and women, in common with many people around the world, often love to look stylish. There are many places to buy clothes around the nation, from market stalls to high-end malls and department stores. Here are some of the best places to buy trendy and traditional garments in Agadir.

1. Marwa Agadir

Store

Marwa Agadir is a fairly large clothing store in the heart of Agadir’s main tourist area, close to the beach and harbour. It specialises in women’s fashion, with a wide range of clothing and accessories on neatly arranged rails and shelves. It’s a great place to pick up western fashions.

2. Berbere Shop

Market, Shop

Girls in traditional Berber attire in Agadir
© Boumlik Mohamed/WikiCommons
For something a bit more traditional, check out Berbere Shop in the large Souk el Had. There’s a wide selection of clothing for both men and women, with abayas, djellabas, head scarves, and other traditional Moroccan clothing items. The boutique also has a smaller collection of western-style items.

3. Diamantine

Shop, Store

With affordable prices and items for women, men, and children, Diamantine has traditional Moroccan designs. For women, there are many elegant dresses in various colours, djellabas, kaftans, stylish shoes, capes, bags, shawls, ponchos, and more. Men can peruse items like jabadours, djellabas, and tunics. The shop also has a range of cosmetics and toiletries.

4. Lita

Store

Lita is a fairly small fashion boutique in Agadir. Catering primarily to women and girls, it’s close to the Agadir Memorial Museum. It sells almost anything that a woman would need for a beach vacation, with robes, bathing costumes, beach dresses, sandals, shorts, and similar. Many pieces are bright and colourful.

5. Afilal

Store

Moroccan textiles
© GregMontani/Pixabay
Located a short way from Agadir’s main tourist area, and on the way towards Adrar Stadium, Afilal sells an assortment of clothing for women. Most items are fairly conservative, reflecting the local clothing culture and a preference for items that are seen to be in keeping with religious values.

6. Stradivarius

Shop, Store

Stradivarius is a small fashion shop at Agadir marina. It has an assortment of European-style clothing for women, with dresses, skirts, trousers, leggings, shirts, and similar.

7. Ma Vie

Shop, Store

A stylish fashion boutique at Agadir marina, Ma Vie translates from French into English as My Life. The store has a wide collection of chic day-to-day clothing for both men and women as well as for kids, and there are also daring (by Moroccan standards) items for partying and nights on the town. There are many matching bags and shoes as well as diverse clothing pieces.

8. Boutique Maroc n Roll

Store

A top store for anyone who loves surf fashions or who needs to purchase surf gear and clothing for their stay in Agadir. Boutique Maroc n Roll is situated in the surfer’s paradise of Taghazout. There are t-shirts, shorts, shirts, caps, and bathing suits for men, women, and children, as well as a range of surf and beach accessories.

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