The fashion world now has a spotlight on the city of Lima, where Peruvian designers have grabbed peoples’ attention with progressive designs that incorporate Peruvian heritage and the country’s vast resources. Incorporating different fibers into their designs, Peruvian designers and their work are displayed on catwalks across the world. Here is our guide to five designers you should know in Lima, Peru.
Featured in Vogue and London Fashion Week, Matin has made a name for herself at international level. “Mozhdeh Matin works under the fundaments of recovery, revaluing and reinterpreting the ancestral textiles and symbologies that the world have to offer […using] current technology in Pima cotton and Alpaca, conducting her designs with Peruvian artisans and native people in the Andes,” states her website. Matin was also a consultant fashion designer with the Peruvian government to develop sustainability work in different Peruvian villages. Her passion for design goes much deeper than just appearance, but to a place of self-discovery. “Fashion is a way to know your country and yourself,” said Matin in El Comercio. Born outside of Lima, she has since moved to city to produce her work.
Jessica Butrich was born and raised in Lima, and her pop-art designs on classic shoe and boot styles are all locally made. You can find her shoes at her store in San Isidro, Lima. Check out all her work on her instagram @jessicabutrich.
Butrich, Calle Miguel Dasso 126 interior 212, San Isidro, Lima, Peru +51 01 2210569
ESCUDO combines artistic design with Peru’s cultural history and resources to form designs with a soul. Its one-of-a-kind pieces are “inspired by ancestral traditions, as well as a commitment to the development of artisanal techniques, a deep admiration of folk art, and the responsibility that comes with the utmost attention to detail,” reads its website. The designs for the hand-made garments are all created in its Barranco store. One of the brand’s goals is to bring together Peru’s master craftsmen and women with Peru’s famous fibers.
EXCUDO, Juan Fanning 108 Barranco, Lima, PERU +51 963 761 730
Project Pietà clothing is a brand started by Thomas Jacob, a French designer who moved to Lima to explore its burgeoning design scene. Upon visiting a prison in Lima, Jacob was struck with the idea of having inmates work on clothing projects, after seeing sewing machines left unused there. The project has since expanded and is on its second collection, featuring the work of the Peruvian inmates – a highly unusual project that produces stylish and fashionable products.
With decades of experience in the fashion industry and having numerous lines featured on catwalks across the world, Norka Peralta is perhaps the leader of haute couture fashion in Peru. Creator and current director of the brand that bears her name, which is located in upscale San Isidro, Peralta uses fabrics such as silks and alpaca wool with handmade embroidery for her designs.
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