This Protest Symbol You're Seeing Everywhere Is a Historic Piece of Art

A protestor holding a NO + sign during a previous protest
A protestor holding a NO + sign during a previous protest | © Simenon / Flickr
Harry Stewart

Chile’s students are rallying en masse in Santiago to protest for educational reform. This isn’t the first protest seen this year or even this week in the city. Just three days after the student demonstration, another march swarmed the streets to question Pinochet-era pensions. In either of these rallies, and nearly any other in Chile, an astute observer will notice a symbol hovering on signs throughout the crowds: NO+. Created by a group of artists banding against dictatorship in the 70s and 80s, this symbol has become a cultural staple of opposition that echoes down the streets some 30 years later.

Students get creative with the sybmol

Origins of the symbol

NO+ can be spotted repeatedly on placards throughout this past month’s demonstrations. This mainstay symbol of Chilean political protest originated during the tenure of dictator Augusto Pinochet, a not-so-distant era of tumultuous political unrest. Chile is a country not unfamiliar with the need to unify and be heard. The NO+ symbol, simply meaning “No más” (“No more”), was first coined by an art collective known as Colectivo de Acciones de Arte (CADA) to challenge the brutal regime.

CADA was active throughout the dictatorship, incorporating anti-establishment messages into theatrical and artistic performances around the country. Ever intent to close the gap between art and the spectator, they began a campaign of “interventions in everyday life” to disrupt or alter the normalized routines of daily urban life through symbolism.

Their actions grew quietly until 1983, when the collective coined the popular phrase. Central to this success was the slogan’s relatable text which could be disseminated between citizens, somewhat akin to a viral meme in the pre-internet era. Famous artists from around the country were invited to paint the symbol in public spaces throughout Chile, prompting everyday activists to quickly follow suit.

Educational protest questioning family debt

Usage today

Before long, NO+ became a hallmark of Chile’s urban landscape, plastered over walls from quaint Patagonian towns to central Santiago and everywhere in between. The symbol has become an instantly recognizable call for unification in all its various forms, whether hung on banners, spray-painted onto murals, and even displayed in museum exhibits. Brilliant in its simplicity, the message can be curated to express various messages in ways that are unique and artistic, while remaining unified and rooted in history.

NO+ is used in various ways, on graphics and banners

The potent force of the message didn’t dissipate with the removal of Pinochet. Rather than being refined to singular movement, NO+ has become a recognized symbol of political resistance and dissent, an intrinsic pillar of Chile’s counter-culture, and a legacy of powerful expression which the nation’s passionate students are proudly continuing today.

A protestor holding a NO + sign during a previous protest

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.

Culture Trip Summer Sale

Save up to $1,665 on our unique small-group trips! Limited spots.

Edit article