Fashion Bloggers from Buenos Aires You Need to Follow Right Now

Florencia Pereira of the fashion blog Penny Lane
Florencia Pereira of the fashion blog Penny Lane | Courtesy of Florencia Pereira
Kristin Deasy


South America has long had its finger on the fashion pulse, with style bloggers chronicling the latest trends and designers with fervent passion. If you’re a fashion lover with an interest in Argentina, take a look at these blogs – written by Buenos Aires fashion mavens, they’ll give you the ins and outs of the country’s fashion scene so you can sport your style right when you come visit. Here’s our round-up of who to read up on ahead of time.

Twenty Four Style

Fashionista power duo Renata Agulla and Andy Faerman talk about what’s hot in Buenos Aires and in Miami. Check out their blog here; follow them on Instagram here and Facebook here. Here they are posting about Argentine designer Mila Kartei (interested in Argentine designers? See more from Mila Kartei and others here):

Penny Lane

Penny Lane, written by 28-year-old Argentine Florencia Pereira, is one of the most widely-read fashion blogs in the country. A lawyer and writer, Flo – as she calls herself – is often seen accompanied by her faithful French bulldog, Fidel. Check out her Penny Lane blog here, and don’t forget to follow her on Facebook and Instagram, too.

Florencia Pereira of the fashion blog Penny Lane


The Giamportones blog is the work of Emi & Flor Pereyra Giamportone, who describe themselves as ‘fashion/lifestyle curators’. The two sisters were born in Mendoza, but the blog itself was created in Buenos Aires – at first it was just a way for the sisters to stay connected while Flor was living in the capital and Emi in France, but its popularity soon skyrocketed. Visit their blog here, and be sure to follow them on Facebook and Instagram.


Muychule, real name Yan De Simone, is a fashionista from Buenos Aires who had a blog for about six years before she chose to start posting only through social media. Now a young mom, she continues to keep a close eye on Argentine fashion through Facebook and Instagram.

Lulu Biaus

Buenos Aires-born Lulu Biaus is a young fashion designer and blogger who describes herself on social media as a smiling Capricorn, followed by a lot of cheery emoticons. Point is, she’s got loads of personality, and it shows on her blog, which you can check out here. Make sure you follow her on social media, too – Facebook here, Instagram here.

Lulu Biaus

Moda Hypeada

The blog modahypeada, which means hyped-up fashion, is the work of Buenos Aires native Mariana Riveiro. A journalist, speaker, and follower of all things bright and beautiful, she’s definitely worth keeping tabs on. Follow her on Facebook and Instagram. While you’re still going strong, check out these six fashion bloggers from Argentina.

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