How Prairie Underground Is Changing Fashion in Seattle

Prairie Underground interior
Prairie Underground interior | © Jueqian Fang / © Davora Lindner
Samantha Ladwig

Since Seattle is known for its small environmental footprint, it’s no wonder that the sustainably-made clothing store, Prairie Underground, chose the Emerald City as its home base.

Loved by over 40s

“The Pacific Northwest is a beautiful region,” Prairie Underground Owner and Nebraska native Davora Lindner explained to Culture Trip via email. “People here value the natural environment and have an ethos of supporting local business. That’s an appealing culture for niche manufacturing.”

Lindner, along with co-founder and childhood friend, Camilla Eckersley, started the company back in 2004, and their continual growth on the west coast proves that the two picked the right city. We chatted with Linder via email to find out more about their efforts in sustainable fashion and building a small, impactful business in the nation’s fastest-growing city.
You previously lived in Nebraska and Minnesota. What about Seattle influenced you to start your company here?

Seattle has a long history of apparel manufacturing. Though it has diminished dramatically in the last 25 years, there is still a lot of soft goods manufacturing that occurs in this region. When we relocated here, it was an affordable city that had an infrastructure for manufacturing. Sustaining local manufacturing remains a big part of our mission, though that is moving further away from Seattle proper. Our work has always been south of Seattle.

Prairie Underground exterior

What inspired you to pursue a career in fashion and ultimately, ethical fashion?

Ultimately, our friendship inspired our career in fashion. Our shared values continue to guide its evolution. The collection was built on decades of creative collaboration. We both know what the other is capable of and when to keep pushing each other. From the beginning, we decided to align our business with our personal values. What started with organic cotton, hemp, and U.S. production has evolved to encompass deeper issues of social justice and defining the role of the artist in business. Our values remain as important as our company and our designs. One isn’t more significant than the other; they have to exist together or we’ll find something better to do for a living.

What are the challenges of creating and producing sustainable clothing?

The apparel industry the majority of consumers know is based on exploitation of labor and natural resources. Those are difficult conversations that can lead to apathy and aversion to your message. We prefer to explore the meaningful ways individuals can make a difference through their choices. Consuming thoughtfully, educating on the proper care and repair of garments, [and] considering used clothing as a means to balance your wardrobe budget.

Prairie Underground

What inspired you to create a warehouse boutique and how has it expanded your visibility?

There is a growing desire for individuals to feel more connected to what they buy. The way they buy it makes a difference too. When someone comes to our shop and wants to try on 30 pairs of pants, we can do that with them with zero frustration and individual attention. We’ve created a relaxed environment inside an otherwise industrial space. Our boutique is slightly off-kilter, it looks like an ’80s era office with windows that overlook our pattern room. We established a gallery in the entrance with rotating exhibitions that allows us to invite the greater community into our warehouse in a less transactional manner.

In regards to the clothes themselves, what influences Prairie Underground’s designs?

We favor eccentricity alongside classics—items that customers can wear for years. All of it has a feeling of workwear and utility while remaining incredibly soft. Our clothing is favored for comfort. We offer a variety of bold shapes and very fitted silhouettes. We’re always working on fit and creating garments that fit a broad spectrum, which is quite a feat for a company our size.

Prairie Underground interior

Sustainable fashion has gained a bit of momentum with the help of actors, like Emma Watson, who use their platform to talk about the significant national impact of sustainability. Have you witnessed or experienced any change or growth in the last few years, or since you started your business?

Interest in sustainable clothing has increased and decreased a few times since we began in 2004. Not every company survived the decline in interest and we’re one of the few independents that are still known in the category. Our interests are more varied. Sustainability has never been the sole focus of product development, it’s simply one of many considerations. Overall, we try to meet a variety of consumer needs and desires. Looking to the future, we hope to see increased interest in American manufacturing. It’s something politicians talk about but never actually address. We hope that our products have some influence in demonstrating the viability of U.S. industry.

culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.