12 South is one of Nashville’s fastest growing neighborhoods. Jam packed with popular restaurants and shops, this stretch of 12th Avenue is a shopping mecca. Here’s our brief rundown of some of the best shops on 12 South.
Located at the base of the 12 South neighborhood, Savant Vintage sells a wide range of vintage clothing, shoes, accessories, and furnishings – but this is not your average thrift store. The tiny shop is bursting at the seams with handpicked items that you won’t find anywhere else. The store certainly isn’t for thrifty shoppers (many of the bigger-ticket items can cost upwards of $100), but if you’re searching for unique and well cared for vintage goods, Savant is a must-visit destination.
Located right across the street from Savant Vintage, Serendipity is a mecca for funky, one-of-a-kind clothing, gifts, jewelry, and accessories. Founder Julie Lutz has been devoted to her vision of selling unique products since she was 16 years old — and operating her own brick-and-mortar retail shop inside her mother’s cosmetics store — and thus it should come as no surprise that Serendipity stands out in a town filled with small specialty shops. Julie and the rest of her team constantly revise the aesthetic of the store’s offerings in order to keep up with Nashville’s ever-changing style while staying true to the breezy vibe that the store has always maintained. Many of the products sold are also locally crafted, including a wide variety of handmade jewelry.
Holly Williams opened White’s Mercantile, on the very end of 12 South, in December 2013. Williams descends from country music royalty – she is, after all, the daughter of Hank Williams, Jr. – and along with her impressive entrepreneurial history, she is a singer/songwriter herself. Williams also owns H. Audrey, a women’s boutique that’s outfitted the likes of Sheryl Crow and Gwyneth Paltrow. White’s Mercantile, on the other hand, is filled not only with designer threads (there are some of those here, too) but also with an eclectic assortment of items that Williams has found while on tour across the country, leading her to describe the store’s aesthetic as a ‘general store for the modern-day tastemaker.’
By Katie Miller
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