This All-Female Start-Up Designs Revolutionary New Test for Women

| © Pete Bellis/Unsplash

Home & Design Editor

Ladies around the world rejoice, because an all-female design team based in Philadelphia just introduced the world’s first eco-friendly, flushable pregnancy test. And the Food and Drugs Administration (FDA) cleared it.

Lia is a biodegradable, plant-based pregnancy test that eliminates the need for plastic and women everywhere are going crazy over the discrete design. It comes from a group of designers dedicated to “modernizing and humanizing reproductive health and wellness products,” and putting the environment first.

But is it accurate? It may be an environmentally conscious design, but it means nothing if it doesn’t work. According to Lia, the test is over 99% accurate. Their idea for a sustainable, single-use test made its debut at TechCrunch Disrupt Berlin’s Startup Battlefield earlier this month (December 5, 2017) and has since been cleared for production by the FDA. The design was also named a finalist during the TechCrunch competition, which is renowned for highlighting “revolutionary startups.”

“Lia is the only discreet pregnancy test made with zero glass fibers, batteries, plastic or nitrocellulose—elements found in nearly all single-use diagnostics available on the market today. Lia provides the only sustainable solution to date.”

Bethany Edwards, Lia’s CEO and co-founder, referred to the fact that the at-home pregnancy test has stayed the same for 30 years, as a “stiff, plastic relic highlighted in movies for its lack of privacy.”

Lia, the eco-friendly, disposable pregnancy test will debut in 2018

“1987 brought us the first cell phone, the boombox, the Apple personal computer, and the at-home pregnancy test. They ushered in the era of portable, personal devices, changing the way we communicate and how we share news. It has been 30 years since 1987, and these revolutionary innovations have all advanced significantly—except for one: the at-home pregnancy test,” stated Ms. Edwards.

Some may wonder: why has the design virtually stayed the same for 30+ years for so many women’s products? Why has it taken so long for the design and science communities to re-consider better alternatives for products like the pill or sustainable sanitary napkins? Perhaps 2018 will see an attentive surge or upswing on how we view, use, and ultimately design these products.

Lia is expected to be available to consumers in mid-2018.

Want more design stories for women? Read our interview with Annie Leibovitz on “why women need to be visualized.”



landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Winter Sale Offers on Our Trips

Incredible Savings

Edit article