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Although you could hardly call it a trend, sleep is certainly having its moment in wellness. New York City has a hotel with a sleep concierge, and now a second pay-as-you-snooze spot, courtesy of Casper.

The Dreamery is a sleep experience situated in SoHo, where fatigued shoppers and office workers can drop by for a 45-minute rest in exchange for $25 (£19.18).

The space is thoughtfully designed and Instagram-ready, of course. An arched entrance lit with twinkling LEDs leads visitors to the check-in and hangout area, serving free coffee. Also on the menu board: complimentary bedhead and pure joy.

Refresh rooms at The Dreamery

In the locker room guests can change, freshen up and secure their belongings before proceeding to the nap lounge—a room full of comfortable, spherical sleep nooks hidden behind heavy curtains.

Each private nook comes complete with Casper’s mattresses, pillows and sheets, plus every visitor gets face wash from luxe beauty brand Sunday Riley, toothbrushes and vegan toothpaste from Hello, and silky constellation-print pajamas on loan from Sleep Jones.

“starlit” entryway at The Dreamery

“The Dreamery is about making sleep and rest a part of our regular wellness routines—similar to how many people prioritize a workout class,” Neil Parikh, co-founder and COO at Casper, says in a statement. “The concept enables us to pilot new ways of bringing better sleep to more people and to more places—whether that’s here, the workplace, airports, or beyond.”

At around the same cost as a yoga class, and with its own host of benefits—from increased alertness to enhanced performance—a nap at The Dreamery is a convenient way to get an energy boost whenever you need it.

The Dreamery, 196 Mercer Street, New York, NY, USA, 10012

About the author

Born and raised in Bristol, England, Esme has been geeking out over syntax her entire life. She studied English Lit by the Brighton seaside before moving to London to pursue her writing career in 2009, going on to work for Grazia Daily, The Telegraph and SheerLuxe. In 2013 she swapped The Big Smoke for The Big Apple, where she trained as a yoga teacher and contributed to Refinery29, Self, Fitness Magazine and Greatist. When she's not glued to her laptop or iPhone you'll find her drinking Kale Margaritas at an East Village happy hour, planning her next adventure, or hand-standing (with more vigor than skill) at the yoga studio.

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