An Unexpected Twist On Tech And Retail In New York's Meatpacking District

Technology isn’t completely killing the brick and mortar shopping experience. In fact, a new Samsung initiative with the newly launched menswear boutique, REIGN in New York’s Meatpacking District is proving quite the opposite.

Today, October 19, marks the launch of REIGN, a new menswear boutique in the New York’s ultra-hip, high fashion Meatpacking neighborhood. The store is amplified with a Samsung integrated shopping system that allows shoppers to view exclusively developed content only available from inside the shop via the custom app.

Additionally, and here’s where this concept store distinguishes itself, once you download the REIGN app, you can connect with a personal stylist who will meet with you in the store to help you hack the look and own your gentleman or rogue style. Appointment based shopping offers a luxury retail experience, but at REIGN, the vibe is low-key. Of course, the in-store technology is uber-sleek, with Samsung electronics enhancing your shopping experience.

In an era where people associate tech and fashion with virtual reality features to try on garments, or wearable tech, the Samsung x REIGN partnership is an interesting avenue to explore the intersection of fashion and technology.

Select brands available at REIGN include A.P.C., Balmain, Hender Scheme, IRO, Junn.J, Mykita x Masion Margiela, Our Legacy, Public School, R13, Rick Owens, Stone Island Shadow Project, Suicoke, SUPER by RETROSUPERFUTURE, Alexander Wang, Tim Coppens, and Undercover. Most items have set release dates, which will be revealed to shoppers via the app’s notifications or the store’s email newsletter.

Wondering when you want to splurge on a new product drop? There’s an app for that.

REIGN

807 Washington Street, New York, NY 10014

About the author

Jill Di Donato

Fashion Editor

Jill is a New York native who holds a BA in Literature from Barnard College, and an MFA in writing from Columbia University. She is the author of the novel Beautiful Garbage (She Writes Press, 2013) about the downtown Manhattan art and fashion scene in the 1980s. A former staff writer for The Huffington Post and Bustle, Jill comes to Culture Trip after working with Refinery 29, Vice, Salon, Paste Style, Los Angeles Times, Nylon, Shopify, Autre, and producing content for emerging fashion labels. She teaches classes about fashion and culture at Barnard College and The Fashion Institute of Technology. Her prized possessions are her Gucci fanny pack, vintage rocker t-shirts, and her grandmother's collection of costume jewelry. She's always on the lookout for a gem-encrusted turban.