The World’s Largest Christmas Store Is in Frankenmuth, Michigan

The store sells over 50,000 items
The store sells over 50,000 items | © Ken Lund / Flickr

It may be January, with Christmas as far away as it can be, but for fans of the holiday season, it may also be comforting to know that in central Michigan, in the world’s largest Christmas store, it’s Christmas 361 days a year.

Bronner’s CHRISTmas Wonderland

In the small town of Frankenmuth, population 5,131 as of 2016, you can experience a small piece of Bavaria in the heart of Michigan. Settled by German immigrants in the mid-19th century, the town’s German, and particularly Bavarian, heritage and culture has been preserved, and this draws over three million visitors a year.

One of the main attractions is Bronner’s CHRISTmas Wonderland, the world’s largest Christmas store, where every festive item imaginable can be found throughout its huge 2.2-acre building. Started in 1945 by “Mr. Christmas” Wally Bronner, the store had three previous locations before moving to its current home in 1977, with extensions in the early ’90s and ’00s bringing it to its present size, which equals nearly two football fields. The lane built to access the site was appropriately titled Christmas Lane.

The store sells over 50,000 items

A native of Frankenmuth, Wally grew the store from a sign-painting business he started at the age of 16. Despite handing the company down to his children in 1998, Wally never retired and was a fixture in the store “on days that end in ‘y’” until his passing in 2008.

8,000 styles of ornaments are sold at Bronner’s

Over 50,000 items from more than 70 countries can be found at Bronner’s, including a large number of exclusive gifts and decorations, and 100,000 ornaments are personalized each year. The showroom has over 350 decorated trees, while the program center displays the Bronner family’s personal collection of vintage ornaments and decorations, including more than 500 nativity scenes.

The site also includes the Bronner’s Silent Night Memorial Chapel, a replica of a chapel in Austria where “Silent Night” was first sung on Christmas Eve in 1818.

The Silent Night Memorial Chapel

All of that, combined with over 100,000 lights that illuminate Christmas Lane every night from dusk to midnight, results in an electric bill that averages $1,250.00 every single day.

Culture Trips launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes places and communities so special.

Our immersive trips, led by Local Insiders, are once-in-a-lifetime experiences and an invitation to travel the world with like-minded explorers. Our Travel Experts are on hand to help you make perfect memories. All our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.?>

All our travel guides are curated by the Culture Trip team working in tandem with local experts. From unique experiences to essential tips on how to make the most of your future travels, we’ve got you covered.

Culture Trip Spring Sale

Save up to $1,656 on our unique small-group trips! Limited spots.

X
close-ad
Edit article