If you have ever scratched your head wondering why Miami locals post a picture of their coffee with the hashtag #305cafecito, the answer is pretty obvious. The area code in Miami is 3-0-5, and it makes perfect sense to have a coffee break at exactly 3:05 pm. Ironically, the hashtag had a simple start.
It all dates back to one sunny day in April 2012. Miami resident JennyLee Molina was drinking a Cuban espresso at a Cuban restaurant in Miami Beach. It was a regular workday after-lunch break; it was nothing out of the ordinary—until she looked at the time. It was 3:05 pm, and then it dawned on her. The time was also the city’s area code. She then went on to set her realization in stone the way we do it in the modern age. She tweeted about it.
Molina grabbed her phone and snapped a photo of her cup of coffee and posted it on Twitter with the hashtag #305cafecito. The hashtag went viral, and soon, Miami locals were running a social media campaign to make 3:05 pm the official cafecito time in the city.
One year later, in April 2013, in an effort to honor the Cuban coffee culture in the Miami community, Miami Mayor Tomás Regalado declared that 3:05 pm was to be Miami’s official cafecito-break time.
He acknowledged that the campaign “celebrates the iconic ventanita of a Cuban restaurant, honoring the little window for Cuban Coffee or Sugarcane Juice that is the original and historic gathering place for Cuban social networking. It is, therefore, just and appropriate that our local officials, on behalf of our citizens, pause in deliberations to honor the concept of unifying Miami’s Cuban coffee devotees daily at 3:05, now Miami’s official coffee-break time.”
Cuban exiles living in Miami have attempted to preserve a custom from their roots, even in a foreign land. The Cuban community is influential in Miami, with a population of 1.2 million strong. But it’s not only Cubans who enjoy the popular cafecito. Miamians of different cultural backgrounds are also patrons of the inimitable ventanita, the window bar where you can order coffee and croquetas at local Cuban restaurants. Stop by at any hour in Versailles, or La Juguera, and you can find a multi-cultural scene enjoying classic Cuban dishes and washing it all down with one powerful cortadito (a shot of Cuban espresso).
It may have been six years since the start of the hashtag, but you can still find locals posting photos of their coffee cups at 3:05 on the nose with the hashtag.
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.