Reebok Mocks Trump's Sexist Comments to Brigitte Macron

| © ALLARD-POOL/SIPA/REX/Shutterstock

Pre-Trump, it wasn’t that often a huge corporate fashion and lifestyle conglomerate got into a politically charged dialogue. But that’s exactly what Reebok did after President Trump remarked that the French first lady, Brigitte Macron, was “in such good shape — beautiful,” during his recent trip to France. However, recently, Reebok took to Twitter, Trump’s media platform of choice, to jokingly admonish the president for commenting on President Emmanuel Macron’s wife on her appearance.
Macron, who at 64 is 25 years older than her husband, received the assessment, made with the presumption that for a woman of her age, she is “in such good shape — beautiful,” with dignity and shrugged it off. (For the record, Trump is 24 years older than his wife, Melania.) Reebok, a company owned by Adidas, picked up on the fact that many people found the president’s comments sexist. After all, the notion that a woman’s appearance is up for scrutiny by a man in power is the definition of the male gaze, a term coined by feminist scholar and filmmaker Laura Mulvey.
The exchange occurred on June 13, when the U.S. and French presidents toured the museums at Les Invalides with their respective wives. After completing the tour, Trump gestured to Macron’s body, and remarked on her physique. The exchange, which was captured on video and posted to the French government’s Facebook page draws many parallels to the infamous Access Hollywood tapes where President Trump confesses, “When you’re a star, they let you do it. You can do anything.”

Loved by over 40s

The following day, Reebok, in an attempt to disprove the aforementioned claim that “you can do anything,” posted the following on Twitter:

In case you were wondering when it IS appropriate to say, “You’re in such good shape…beautiful,”… THIS:
— Reebok (@Reebok) July 14, 2017
The question now becomes, how far will players in the free-market go to criticize the Trump administration, and/or the individual behavior of the president?
A post shared by Dior Official (@dior) on Jun 18, 2017 at 7:04am PDT
For the past two seasons, the fashion industry has used international fashion weeks to broadcast political messages of resistance to the current regime. Take for example, Christian Dior’s “We Should All Be Feminists” t-shirts (which debuted two months before the U.S. election), or Prabal Gurung’s entire collection of slogan tees, with messages like “The Future Is Female,” “We Will Not Be Silenced,” and “Nevertheless She Persisted,” (which followed the outcome of the election).
A post shared by Prabal Gurung (@prabalgurung) on Jul 10, 2017 at 8:36am PDT
It so seems that when it comes to fashion, the personal is most certainly a political matter, especially in this climate.

culture trip left arrow
 culture trip brand logo

Volcanic Iceland Epic Trip

meet our Local Insider


women sitting on iceberg


2 years.


It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.


I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!

culture trip logo letter c
group posing for picture on iceberg
group posing for picture on iceberg

Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.

map of volcanic iceland trip destination points
culture trip brand logo
culture trip right arrow
landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.