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Goop is known for a lot of things, but being a scientific authority on health and wellbeing isn’t necessarily one of them. In a recent post, Goop seemingly endorsed “wearable stickers that promote healing” using NASA technology. But former NASA chief scientist Mark Shelhamer had some thoughts on the stickers…
“Wow,” Shelhamer told Gizmodo. “What a load of BS this is.”
Actress Gwyneth Paltrow started Goop as a sort of all-encompassing lifestyle and wellbeing resource in 2008. Since then, the brand has evolved into a go-to place for fashion, beauty, and health advice. You can now shop on the site and find everything from spas to pharmacies on the company’s “G.Spotting” app.
In a recent (seemingly sponsored) blog post, Goop says Body Vibes stickers “have become a major obsession” around the company’s headquarters. The stickers purport to “deliver natural bio-frequencies through energy resonant exchange to optimize brain and body functions, restore missing cell communication, and accelerate the body’s natural ability to heal itself.” Body Vibes’ website says the stickers use an organic material “originally developed by NASA” to target problem areas in the body.
In Gizmodo’s piece, they quote the Goop blog post as saying: “Body Vibes stickers (made with the same conductive carbon material NASA uses to line space suits so they can monitor an astronaut’s vitals during wear) come pre-programmed to an ideal frequency, allowing them to target imbalances.” However, that portion of the description seems to have been removed now.
Speaking with Gizmodo, representative from NASA’s spacewalk said that they “do not have any conductive carbon material lining the spacesuits.” The brand has come under fire in the past for what some would consider “woo-woo wellness” recommendations that rely very heavily on unscientific research. But still, for faithful Goop followers, the benefits seem to far outweigh any potential criticism.
Whatever the case may be, Body Vibes stands by its product and its healing claims. However, Goop seems to be backtracking a bit, releasing this statement:
“As we have always explained, advice and recommendations included on goop are not formal endorsements and the opinions expressed by the experts and companies we profile do not necessarily represent the views of goop. Our content is meant to highlight unique products and offerings, find open-minded alternatives, and encourage conversation. We constantly strive to improve our site for our readers, and are continuing to improve our processes for evaluating the products and companies featured. Based on the statement from NASA, we’ve gone back to the company to inquire about the claim and removed the claim from our site until we get additional verification.”