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Commonly referred to as “Toronto’s Flatiron,” the Gooderham Building is situated just east of the city’s financial district, wedged between Wellington and Front Street. One of Toronto’s best known (and often-Instagrammed) buildings, the Gooderham Building, an example of Romanesque Revival and French Gothic architecture, has remained an iconic Toronto site since construction finished in 1892. Culture Trip takes a look at the building’s past, its namesake, and ten photographs that reflect unique perspectives of the Gooderham throughout history.

Corner of Front & Wellington, C1888

In this photo, C1888, Torontonians (and their horses) gather around the Coffin Block Building, which sat on the same site before construction began on the Gooderham in 1891.

Gooderham Building 1890s

Pictured here shortly after its construction, the building was initially the headquarters of the Gooderham Family’s company, Gooderham and Worts. Known for its successful distillery, founded in 1837, the company also dabbled in interests ranging from the Toronto Railway to woolen mills to banking.

Gooderham Building – Toronto

The evening light illuminates the building’s curves; designed by architect David Roberts Jr, construction on the Gooderham Building was completed in 1892.

Off Centre

The building’s triangular shape results from the merging of Wellington and Front Streets. While Wellington Street follows the Town of York grid, Front Street’s diagonal line is attributed to the 19th-century waterfront.

Wellington St. E.

This 1898 photographs highlights the copper clad roof, with its steep pitches.

The Gooderham Building

And, because it’s Canada: in all its winter glory…

The Flatiron

Dubbed Toronto’s ‘Flatiron,’ The Gooderham Building joins similarly designed landmarks, including New York’s Flatiron.

Gooderham Building at Night

The Gooderham Building and Toronto’s night lights.

Flatiron Building Backside from Berczy Park

The mural on the back of the Gooderham uses a trompe l’oeil effect, creating the illusion that the painting’s edges are ‘fluttering’ away. The Flatiron Mural, created by Canadian artist Derek Besant in 1980, is a picture of the Perkins Building, across the street.

FlatIron Building Toronto

The Gooderham Building was declared a historic site in 1975 and has since undergone restoration to ensure its preservation.

About the author

Born and raised in Ontario, Canada, Alix studied Art History and English Literature at Queen’s University. A love of the arts, history, rain, and queuing took her to England, where she completed a Masters degree in Culture, Communication and Media, and worked around London, including Kensington Palace and Tate Britain. Following a transatlantic move back to Ontario, Alix now calls Toronto home and is thrilled to rediscover the city as she helps launch The Culture Trip’s Toronto hub as Editorial Director. She has a penchant for yoga classes, wandering art galleries, and methodically scouting out the best bookstores and coffee shops.

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