ARKET Is Your New Obsession Here's Why

ARKET is the only Scandi brand people will be talking about this autumn, and here’s why.

ARKET clothes are the kind you want to wear all the time…

As with its sister brands in the H&M Group, ARKET clothes are based around the ‘Scandi Chic’, minimalist aesthetic which offers functional, easy-to-wear pieces that transcend seasons, time (and maybe even space). For womenswear, ARKET is offering dreamy mohair jumpers with soft round neck collars, perfect high-waisted, wide-leg trousers in seventies beige and military black; cloud-like puff sleeved tops in camo-green and wear-anywhere floral dresses abound. For men, ARKET is equally successful with super-light down jackets, emerald polo necks and khaki joggers.

…and, you can!

They’re building the brand on a sustainable ethos…

While the design aesthetic ensures longevity, the brand has also placed sustainability at the crux of their production values (the H&M group is adopting a sustainable model more widely, with WEEKDAY recently launching their sustainable swimwear brand). From their choice of suppliers and materials to making sure customers know how to care for their products (an initiative also recently championed by Stella McCartney), the importance of making clothes that are made to last is evident.

…and placing quality at the core

‘The starting point in each production is defining the quality we want to to reach,’ says the brand. As with their sustainable ethos, ensuring each garment is of high quality and is built to last means that customers can wear their favourite pieces again and again.

ARKET’s Regent Street store in London will sell food…

While the main focus will be ARKET’s clothes, the company wants to create a holistic shopping experience, in which customers can slow down and enjoy themselves while browsing the collection. The café is founded on the New Nordic Food Manifesto, with a vision for healthy living. Expect fresh juices and aromatic coffee as well as delicious rye bread sandwiches.

…and a multitude of other brands

Alongside their eponymous label, ARKET stores will offer a range of fashion and lifestyle brands so customers can truly live the ARKET dream. Whether it’s luxurious bottles of olive oil, Penguin and Phaidon books, shoes from Reebok, Adidas or glasses from Stockholm brand Nividas, the store will be a one-stop destination for all your needs.

Oh, and it’s affordable!

Prices start at £8 and range to around £300 for coats, which means there’s literally nothing to stop you from living the ARKET dream.

ARKET will open in London and online in Autumn 2017.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.