The Best Fashion Boutiques in Brighton
![Interior](https://cdn-v2.theculturetrip.com/20x11/wp-content/uploads/2017/05/ode-store-3-1.webp)
It takes just a quick stroll through Brighton to prove that the residents of this seaside city are as achingly stylish as they are conscientious. There are plenty of places to update your wardrobe around town, but these bold boutiques help keep the sharpest couture hipsters ahead of the curve.
1. Our Daily Edit (ODE)
Store, Shop
![ODE Interior](https://cdn-v2.theculturetrip.com/10x/wp-content/uploads/2018/03/1947693.webp)
A worldwide search for exciting brand and up-and-comers forms the ethos for this ‘edited’ collection in The Lanes. Bright and uncluttered, each piece feels like a must-have. Check out key, wearable pieces from Hungarian label Nanushka and for men, Scandi-utilitarianism at its best – Soulland.
2. Ju-Ju
Store, Shop
You can’t miss the zebra stripes on Ju-Ju near the busy, pedestrianised Kensington Gardens. This boutique was revamped by Mary Portas a few years back and now stocks skeletal Swedish brand Cheap Monday as well as classic 501s and colourful Mi Pacs. The store itself is bijou, but there’s a little something for everyone.