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With so much inspiration surrounding the South West, from stunning coastlines to wild moors, it’s no wonder that there are a wealth of quirky boutique clothing shops on every corner and hidden in every back street. Step away from the high street and put your money back into the local economy with these independent boutique clothing stores in SW England.

Bibi & Mac, Salcombe

A small country store on the shore in Salcombe, Bibi & Mac is known for their beautiful suede and leather jackets and comfortable and casual luxury cashmere. Their range is beautiful, bohemian, colourful and fits right in with the laidback Devon attitude.
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Anna Lizzio, Tetbury

Chosen by Vogue as one of Britain’s best boutiques, Anna Lizzio in the Cotswolds is a store of exquisite taste. It’s difficult to walk in and not buy something, even harder to stop yourself from grabbing everything and running into the corrugated changing rooms to adorn yourself in fabulous clothing. Everything is casual but slightly offbeat, chic but a bit too kitsch to be classic.

Poot, Frome

Vintage stores are so in right now, but most of them are a musky mess of items in various states, only really useful for fancy dress. Not in Poot. Poot stocks a huge range of handpicked goodies from all eras – from 20s flapper dresses to 70s boho, there’s something in this little and beautiful shop for everyone. All items of clothing are checked for their durability, so you’ll be able to wear your purchase and not worry about sequins dropping to the floor on its first outing.
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Coco Blue Boutique, Taunton

Taunton isn’t exactly known as a fashion-forward town, but better acquainted with drivers stopping at Taunton Deane service station on the M5 when travelling in and out of the South West. Coco Blue is a collaboration of two sisters who just couldn’t find the clothes they wanted in Devon, and took on a “if you want something done properly, you might as well do it yourself,” attitude. And so became Coco Blue Boutique. The clothes they stock wouldn’t look out of place in high fashion Paris, but also twin well with Somerset’s outdoors lifestyle.

Heartfelt, Bristol

Tucked away in a quiet area of Clifton, Heartfelt is a lovely little vintage clothing shop lit up by chandeliers and decorated with flea market finds. Here you can find elaborate costume jewellery, jewel encrusted Gatsby dresses, leather handbags, top hats, silk shoes and gorgeous sunglasses. Mandy the owner also has her own clothing label, hosts vintage tea parties in the shop, and also hosts music nights. If Heartfelt isn’t enough character for one person, sister shop Wild At Heart has recently opened in the centre of town which has a hair salon, holistic beauty treatments, an in-house florist and cafe, complete with professional barista.
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Prey, Bath

Prey is all about big colours, bold patterns and brazen fashion statements. The owners, Geraldine and John, who opened Prey in Bath in 2003, showcase designers who have a background in textiles, so expect to see a lot of Orla Kiely in store. Be sure to rummage through the rails if you do visit, as there are often loads of hidden gems hidden between the swathes of fabric. Upstairs is also worth a look, and Prey’s very own range of soaps, stationary and homeware are to die for.

Revival, Totnes

Drop in to Sue Nurse’s vintage emporium and you’ll be wowed by the vast array of stuff which has accumulated here. Revival is far more than just a secondhand outlet store, and Sue has been reviving clothes for the past 30 years. Here you will find gowns, jewellery hats, and footwear, some of which have been claimed from old country houses dotted around the South Hams countryside.
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Juste Moi, Dartmouth

For beautiful and indulgent underwear in Devon, look no further than Juste Moi in Dartmouth. With a huge range of bright and beautiful ranges from the likes of Aubade, Lise Charmel and Seafolly, as well as many others, shoppers are spoilt for choice. There’s a great range of swimwear too, perfect for if you’ve forgotten your bathers on your summer holiday.

About the author

A rum-drinking and adventure-seeking freelance journalist based in Devon. Can often be found stomping the coast path, wild camping on Dartmoor or enjoying a proper Cornish cream tea.

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