Meet FaceHunter The Photographer Capturing The World's Culture Through Local Fashion

Yvan Rodic, also known as FaceHunter, lives every photographer’s wildest dream: travelling to more than 50 countries a year, he documents the most eye-catching styles, creative scenes and urban cultures across the globe. The Swiss photographer has also published two popular books and hosted a web-TV series.

What is special or unique about your work?

I put a special focus on people and places that I would call ‘soulful’. I’m interested in telling the stories of inspiring people who live their life and create with a singular point of view.

An important aspect of my work as well is to show – hopefully, beyond clichés – not-so-well-known places, as well as cities and countries that are not specifically known for their creative scene.

Which country was one of the most interesting to visit as FaceHunter and why?

South Africa, in particular Johannesburg, has got such a phenomenal creative scene – where so many people craft their contemporary take on ancestral cultures. And this is happening in music, art, fashion. It’s meaningful, fresh and unique.

What drives you to go to all these different countries?

I’m fascinated by identities. I’m trying to understand – everyday, a little bit more – how people on different continents define themselves and balance local heritage and global culture.

Also how much it matters to stand out as opposed to belonging to a group. And I guess, I’m slightly addicted to learning about new ways of experiencing life.

Are you driven by any kind of mission or aim?

I’m passionate about breaking clichés and changing people’s perceptions of some regions of the world. I love the idea of inspiring others with what inspires me.

Does fashion portray honest stories about culture?

For me, style is as honest as people can be. It is overall one of the most accurate social vocabularies for people, on purpose or not, to state who they are and what they want to be. You will encounter people who overdo it or under-do it and maybe say they don’t care about what they are wearing, but in all cases there is something to learn from their style narrative.

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.