Stockholm Designers Launch The World's First Corduroy Brand

With the launch of The Cords & Co, Culture Trip explores whether Sweden’s latest export is the most fashionable yet.

Scandinavians will never go out of style. In the last month alone, the industry has received a fashion masterclass courtesy of Copenhagen Fashion Week, and London has welcomed more Swedish brands to the capital. But if you thought it was over, you would be wrong. Step forward the latest export from Stockholm: The Cords & Co – which happens to be first and only brand to focus its collections solely on corduroy.

Founded in 2016 by Mikael Söderlindh, the brand will open six flagship stores, starting in Stockholm and rolling out across London, LA, New York and Paris throughout the rest of August 2017.

‘The Cords & Co is created by a passionate group of people united by a shared love of corduroy. By exploring new ways to work with corduroy in our Stockholm design studio, highlighting it’s long but little known history, and working closely with a carefully curated group of collaborative partners and cultural tastemakers in each of our flagship city locations around the world, we’re excited to share our unique story of a fabric everyone has a connection to, yet no other brand has dedicated themselves entirely to it,’ says Omar Varts, The Cords & Co CEO.

The new launch comes at a time when the fascination has undoubtedly reached a peak; this new Swedish brand is not only offering simple, well-cut jackets and trousers (and other designs too) but also solving the riddle of which trouser trend is coming next.

Browse the full collection here

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.