The Best Underrated Spanish Fashion Brands That Locals Love 

Spain is home to some great under-the-radar brands
Spain is home to some great under-the-radar brands | ©Free-Photos/Pixabay
Jessica Jones

Spain is something of a fashion behemoth thanks to worldwide brands such as Zara and Mango. But there are a host of other Spanish fashion brands that in-the-know locals can’t get enough of. From high street favourites to designers favoured by Spain’s stylish queen, we count down the best underrated Spanish fashion brands that locals love.

Loved by over 40s

Bimba y Lola

Founded by sisters María and Uxía Domínguez, high-end high street brand Bimba y Lola has exploded in popularity in Spain, as well as internationally, over recent years. It specialises in bright and bold prints on dresses, shirts and skirts, as well as a great range of unusual accessories. A great option for some eye-catching workwear or a dress for that upcoming special occasion.

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One of the lesser-known members of the Inditex group, that counts Zara among its ranks, is Oysho. This Spanish high street staple does cosy nightwear, including pyjamas, dressing gowns and slippers, and a good range of gym clothes for women, as well as underwear and lingerie. The brand has 650 stores in 44 countries worldwide.

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Barcelona-based brand Desigual is known for its powerful prints and patchwork designs across women’s, men’s and children’s clothing. It has also launched some memorable ad campaigns, such as the ‘come in undressed and go out dressed’ campaign. Hundreds of shoppers queued up outside stores and stripped down to their underwear in order to get a free outfit.


The cool older sister of Zara was founded in 2008 and gives a luxe spin on high street classics and straight-off-the-catwalk looks. Its style is more grown-up than Zara and has more expensive prices to match, but the designs are often more daring and the materials better quality. It is a favourite with career women looking for sophisticated and stylish clothes, from tailored suits and dresses to beautiful bags, shoes and boots.

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High-end fashion label Delpozo was founded by designer Jesús del Pozo in Madrid in 1974 and has become a favourite of fashion-forward celebrities (think Julianne Moore and Olivia Palermo), as well as a certain first lady (Melania Trump wore Delpozo on a state visit to Poland). The designs are characterised by their bright colours and striking prints.

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Felipe Varela

The go-to designer of Spain’s Queen Letizia, Felipe Varela founded his eponymous brand in Madrid in 1994 after working for famous designers including Dior and Lanvin. His designs are elegant, sophisticated and befitting of a stylish young queen. Letizia wore a Felipe Varela design for the wedding of the Duke and Duchess of Cambridge in 2011.


Feminine dresses, skirts and accessories abound in this brand, whose prices hover somewhere between high street and designer. A great option for a sleek, occasion dress for that upcoming wedding or big event.

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