Meet The Creative Director Of, Francesca Tur

Photo of Tara Jessop
24 April 2017

The latest addition to our ‘Meet The…’ series, we interviewed Francesca Tur, Creative Director for, an online platform dedicated to stories about the people and things inspiring and defining contemporary life in Spain. Follow them on Twitter, Instagram and Facebook.

Francesca Tur | © Cesar Ségarra

What has been the proudest moment of your career so far?

The proudest moment was when I was able to pay for my first holiday trip with work money.

What advice would you give to someone who was trying to break into the business?

Wow, giving advice is something I think is best left to grandmas and grandpas…they have lived almost an entire lifetime, so for me they’re the only ones who are qualified to share their experiences. In my case though, it might sound stereotypical but the advice I would give is, enjoy what you are doing now to the fullest, not in comparison with anyone or anything else, just for you. And understand life and work as one and the same. And you know. We just live once.

What’s next?

Back to basics.

What is your dream project?

A cosy-comfy-cute and secret hotel chain.

Francesca Tur | © César Ségarra

If you could only bring three things to a desert island, what would they be?

A phone with never ending battery to be able to get in touch with the world and to be aware of what’s going on, to read as much as I can and create as much as possible, suncream and a massive mug.

How would you describe in 80 characters?

‘Stories you need to know if you would be inspired for people and projects before they reach the mainstream’. Or, ‘a container where you can find real stories about cool things done by people like you and me’.

Apple or android? Apple with a big sticker on the Apple to look like an Android.

Coffee or tea? Life is short, drink good tea.

Francesca Tur | © @IcanTeachYou

NYC or Berlin? Berlin.

Love or friendship? Friendship.

Jack Kerouac or Herman Hesse? Herman Hesse: ‘Learn what is to be taken seriously and laugh at the rest’.

Mountain or beach? I’m from a mediterranean island, so no doubt at all: beach life forever.

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