Where did the idea for PERDIZ come from?
I was working in the editorial world but just didn’t find the right company or magazine where I could fit in. I didn’t have a specific passion such as music or fashion. And I wanted to do something different and positive, that would spread good values to the world. One day I read a scientific article in the British Medical Journal that said that happiness could be transferred over short periods of time from one individual to another, by mimicry and emotional contagion, like yawning in the underground. And that is how PERDIZ and its motto (‘Happiness is contagious’) came about. And that’s what we’re trying to do: showing the things that make other people happy. The word PERDIZ (partridge) comes from the Spanish saying ‘Feliz como una perdiz’; in English there is a similar idiom: As happy as a lark.
What advice would you give to someone who was trying to break into the business?
Be persistent, be patient and be passionate. Don’t do what others do if it’s not what your guts say.
I’d rather focus on the present. Right now we’re working on issue 6 contents. We want to grow and just improve our standards with every issue.
What is your favorite museum or gallery?
I don’t think I have one. I haven’t been to this one. If I had, it might be my favourite.
If you could have dinner with anyone in the world, dead or alive, who would it be?
If you could only bring three things to a desert island, what would they be?
My sunglasses. My boyfriend. A helicopter to come back.
How would you describe PERDIZ in 80 characters?
A mag about things that make people happy in the wider sense (no self-help in it!).
Picasso or Matisse? Picasso
Coffee or tea? Tea!
Fame or money? Recognition
Love or friendship? Love implies friendship too; so love.
Train or plane? Train
Jack Kerouac or Herman Hesse? Kerouac