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Meet The Founder Of Perdiz Magazine, Marta Puigdemasa
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Meet The Founder Of Perdiz Magazine, Marta Puigdemasa

Picture of Tara Jessop
Updated: 24 April 2017
Marta Puigdemasa is one of the people we have to thank for PERDIZ Magazine, a self-described ‘magazine about people and the things that make them happy’. A collection of stories about everyday people from fishermen to Lobster Goddesses. A call to action perhaps, telling us to be brave and pursue the things that make us smile. A reminder also, of all the good there is still to enjoy in the most simple things in life. Find them on Instagram @perdizmagazine.
Marta and Marc Sancho, Art Director for PERDIZ (also from Querida Studio) ©Alba García
Marta and Marc Sancho, Art Director at PERDIZ (also from Querida Studio) | ©Alba García

Where did the idea for PERDIZ come from?

I was working in the editorial world but just didn’t find the right company or magazine where I could fit in. I didn’t have a specific passion such as music or fashion. And I wanted to do something different and positive, that would spread good values to the world. One day I read a scientific article in the British Medical Journal that said that happiness could be transferred over short periods of time from one individual to another, by mimicry and emotional contagion, like yawning in the underground. And that is how PERDIZ and its motto (‘Happiness is contagious’) came about. And that’s what we’re trying to do: showing the things that make other people happy. The word PERDIZ (partridge) comes from the Spanish saying ‘Feliz como una perdiz’; in English there is a similar idiom: As happy as a lark.

What advice would you give to someone who was trying to break into the business?

Be persistent, be patient and be passionate. Don’t do what others do if it’s not what your guts say.

What’s next?

I’d rather focus on the present. Right now we’re working on issue 6 contents. We want to grow and just improve our standards with every issue.

The core team at PERDIZ ©Alba García
The core team at PERDIZ | ©Alba García

What is your favorite museum or gallery?

I don’t think I have one. I haven’t been to this one. If I had, it might be my favourite.

If you could have dinner with anyone in the world, dead or alive, who would it be?

My grandfather.

PERDIZ Magazine, inside and out ©Lydia Cazorla
PERDIZ Magazine, inside and out | ©Lydia Cazorla

If you could only bring three things to a desert island, what would they be?

My sunglasses. My boyfriend. A helicopter to come back.

How would you describe PERDIZ in 80 characters?

A mag about things that make people happy in the wider sense (no self-help in it!).

Marta Puigdemasa ©Lydia Cazorla
Marta Puigdemasa | ©Lydia Cazorla

Picasso or Matisse? Picasso

Coffee or tea? Tea!

Fame or money? Recognition

Love or friendship? Love implies friendship too; so love.

Train or plane? Train

Jack Kerouac or Herman Hesse? Kerouac