Today Gucci stunned the fashion world as the label’s designer and creative director, Alessandro Michele, staged a fantastical show at Milan Fashion Week, where models carried replicas of their own severed heads and 3D-rendered dragons, and some sported cyclops makeup. With all of Michele’s wondrous fanfare and a wink at the theatrical inaccessibility of high fashion, who had time to notice the clothes?
The looks at Gucci AW18 were not nearly as futuristic as the cyborg-staged show. Indeed, Michele kept the theatrics to the production. As for the clothing, the most simplified reading of Gucci AW18 pairs plaid with florals and velvet with sequins. Romantic maximalism (lots of taffeta and big bows, similar to what was shown at Marc Jacobs AW18) was offset with jeweled pasties. Non-dragon accessories included nods towards headdresses, turbans, and ski-masks, which seemed to draw on Gucci’s Places app, which was announced last summer.
The Places app allows users a keyhole into Michele’s travels and the inspiration he finds along his adventures, which in turn, funnel down into his collection through the use of intricate symbology.
For Gucci’s AW18 collection, the symbology might not be as intricately woven—or perhaps not as difficult to decode. The headdresses, turbans, and ski-masks represent the designer’s wanderlust, and the millennial desire to explore the world, with people picking up styles of dress along the way.
If you can’t afford to shop Gucci, here are some affordable options to capture the Gucci AW18 spirit, from our friends at Missguided.
This white sweater features long sequin sleeves, a high neckline and fluffy fabric ($60) adding Gucci AW18 texture to your wardrobe.
This burgundy velvet pinstripe belted wrap shift dress ($77) would look so Gucci paired with menswear trousers.
This red floral kimono sleeve dress ($16) worn as a layer will help you conjure Gucci AW18.
You don’t half-step maximalism, and with this metallic halter planet top ($43) minimalism is just not an option.
This gold-toned accessory ($26) recalls the Gucci AW18 chain pasties. You can achieve a PG-rated version of the same look by accessorizing skin with a multi-layered necklace.
This gold sequin top ($77) would be so Gucci AW18 when worn with the kimono-inspired top (see above).
The key to channeling Gucci’s AW18 look is to boldly mismatch textures and prints, and create an ensemble your hipster grandmother would wear. So feel free to wear all these looks at once, and you’ll be on-trend.