Gucci Launches Travel App for the Fashion Elite

| © Gucci

Oh the places you’ll go, (literally) with Gucci’s new travel app, Places. Ever since Alessandro Michele assumed the role of creative director in 2015, the brand has stayed on the pulse of pop-culture, which includes catering to a millennial wanderlust. Gucci’s Places app is an online tool that will help travelers explore locales around the globe that have inspired the house’s designs over its 96 years as a fashion label.
Have you ever wondered what inspires Michele’s opulent collections, adorned with intricate symbology? Now, with this new app, slated to launch in the fall, you can take a sneak peek into Michele’s travel history, and all the destinations that have served for Gucci style intrigue and design inspiration.

© JUSTIN LANE/EPA/REX/Shutterstock

The app will have a geolocation service that will alert users when they’re in the vicinity of a designated Gucci Place, and will provide details on the venue. Users will be able to check in and receive badges — similar to the patchwork visible in Michele’s recent collections — whenever they visit a Gucci Place.
A post shared by Gucci (@gucci) on Jul 17, 2017 at 5:56am PDT
The concept was designed to create an online community that connects with Gucci’s history and vision as well as the direction Michele is taking the brand.
A post shared by Gucci (@gucci) on Jul 16, 2017 at 1:37am PDT
According to WWD, the first Gucci Place to be featured is Chatsworth in Derbyshire, England, where Gucci is now supporting an exhibition of clothing and memorabilia titled “House Style.” The exhibit showcases over 500 years of clothing from the Devonshire family. The same Chatsworth house was featured in Gucci’s 2017 Cruise campaign featuring Vanessa Redgrave.

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CentralAmerica

GORGEOUS GUATEMALA

Gorgeous Guatemala

5 days . Mini
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1. Guatemala

An express adventure for those with limited time off. Prepare yourself incredible experiences. You will hike a volcano, visit mayan temples and witness a ceremony and take in beautiful colonial Antigua.

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CentralAmerica

BEACHY BELIZE

Beachy Belize

5 days . Mini
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2. Belize

A quick trip not too far away for those seeking a relaxing mini break. You will have plenty of free time to relax but also some awesome activities to experience the rainforest and the caribbean sea.
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CentralAmerica

COLONIAL MEXICO

Colonial Mexico

5 days . Mini
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3. Mexico

An exciting mini trip exploring the lesser known colonial towns of central Mexico. This is hte perfect trip for someone with limited time off and still wants to turn on explorer mode and do something different.
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SouthAmerica

ADVENTUROUS ECUADOR

Adventurous Ecuador

8 days . Epic
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1. Ecuador

A remarkable 8 days adventure through the Andes and the Amazon rainforest. The best choice for adventure seekers wishing to visit the 2 most iconic areas of South America, in only 1 week and no flights.

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SouthAmerica

ANCIENT PERU

Ancient Peru

9 days . Epic
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2. Peru

An alternative itinerary to classic Peru, from Cusco to Arequipa. This itinerary is great combination of highlights Cusco and Machu Picchu with the lesser known Arequipa and Colca Canyon.
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Europe

SEDUCTIVE SOUTHERN ITALY

Seductive Southern Italy

10 days . Epic
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1. Italy

The ultimate Italian experience from the vibrant streets of Naples to the breathtaking sceneries of the Amalfi Coast followed by Matera and down to Puglia with its golden beaches, intense flavours and fascinating destinations.

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Europe

EDINBURGH AND THE SCOTTISH HIGHLANDS BY TRAIN

Edinburgh And The Scottish Highlands By Train

7 days . Culture
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2. Scotland

Embark on this great adventure starting from London all the way to Scotland with a true Scottish experience made of breathtaking sceneries, whisky tasting and ..lots of fun! Ideal for train lovers and explorers.
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Europe

COMPLETE PORTUGAL BY TRAIN

Complete Portugal By Train

8 days . Culture
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3. Portugal

A wonderful train journey around Portugal, from the romantic city of Porto to the Douro Valley, to the beautiful Aveiro all the way to Lisbon and Sintra. The perfect trip to train, culinary and culture lovers.
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Asia

SOULFUL SOUTH KOREA

Soulful South Korea

10 days . Epic
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1. South Korea

Discover incredible temples, mountains and modern cities on this 10 day adventure. This trip is perfect for those seeking immersion in the cuisine, culture and natural wonders of South Korea.

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Asia

THAILAND, CAMBODIA & VIETNAM

Thailand, Cambodia & Vietnam

11 days . Epic
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2. Thailand

From Bankgok to Angkor Wat to Ho Chi Minh City and everything in between - adventure through the heart of South-East Asia. Taste the delights, see history brought to life and unwind on a Mekong River cruise.
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SECRETS OF SRI LANKA BY TRAIN

Secrets Of Sri Lanka By Train

10 days . Culture
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3. Sri Lanka

A fantastic adventure that showcases Sri Lanka's fantastic landscapes, wildlife and flavours. With 3 epic rail journeys, 3 UNESCO heritage sites and time to relax, this trip has loads to offer at a great price
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Africa

EPIC MOROCCO

Epic Morocco

11 days . Epic
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1. Morocco

An epic journey across Morocco: from Casablanca to Marrakech, through the blue city of Chefchaouen to the wonders of the desert and deep to the High Atlas Mountains - this trip has it all! Ideal for true explorers!

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Africa

ULTIMATE EGYPT

Ultimate Egypt

9 days . Epic
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2. Egypt

From Cairo to Aswan, this trip brings the land of the pharaohs to life. You'll visit the Pyramids, Valley of the Kings and Luxor Temple and cruise down the Nile in style. This is the perfect way to explore Egypt.
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Africa

IMMERSIVE KENYA

Immersive Kenya

8 days . Epic
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3. Kenya

An immersive blend of culture and wildlife for first time travelers to Africa. Learn about Nairobi, sample local coffee in the Aberdares and finish up with a fantastic safari stay in the Masai Mara.
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Select Gucci accessories featuring Chatsworth and Gucci Places patches and will be on sale exclusively at the Chatsworth store and Gucci’s Sloane Street store in London, from mid-July.

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