The Best Hotels to Book in Viareggio For Every Traveller

With classic linen-clad furniture, a seafront restaurant and a prime location on Viareggio’s boulevard promenade, everything about this hotel screams “beach holiday”. Sun worshippers will be thrilled to discover they can see the beach straight from their bedroom window. And if the sea is still a touch too brisk for you, there’s a sleek indoor swimming pool back at the hotel and a spa to soothe, whatever the season.

Need a break from people-watching on the busy promenade? Wellness warriors can unwind at this hotel’s spa. Relax in the Turkish bath or treat yourself to a massage, facial or manicure. Feeling sleepy? Take a nap in one of the classic, pastel-hued sea-view rooms. When you wake, throw open the window or French doors to your balcony for a breath of fresh sea air – or head up to the hotel’s top-floor pool deck for panoramic views of the Versilia coast.

Couples looking for a romantic getaway will love this 1920s-style hotel in Viareggio. During the city’s heyday, renowned designers and artists including the Florentine Galileo Chini filled the seaside town’s main boulevard with art nouveau ornaments – from hotels and restaurants to public changing rooms for beach-going guests. The hotel’s stuccoed, stained-glass entrance and high ceilings adorned with gilded chandeliers are a reminder of that golden age. Couple-friendly activities organised by the hotel include bike tours and day trips to mirror-like Massaciuccoli lake.

Unabashed luxury is what best describes this swagged-out, five-star hotel. Originally built to accommodate affluent Europeans on their grand tour of Italy, it has been a beloved destination for prominent high-society socialites and celebrities for over a century. Today, the rooms have been redesigned with contemporary furnishings and a chic minimalist vibe. Bathrooms include walk-in showers with fluffy bath towels and robes. Fine-dining fans can splurge on lunch or dinner in the Michelin-starred Lunasia restaurant, headed up by Tuscan-born chef Luca Landi.

Travellers looking for value for money among the hotels in Viareggio will enjoy this budget-friendly option. Does relaxing by the pool while sampling seafood and cocktails sound good to you? The hotel offers a large outdoor swimming pool with adjacent restaurant and cocktail bar. They’ll even deliver your food and drinks directly to your lounger. Rooms boast private balconies and simple-but-stylish interiors, while extra services include babysitting.

The rooms may be sophisticated and classic, but the best part of the Palace Hotel is its bar. Aspiring sommeliers and committed cocktail drinkers will never want to leave the rooftop terrace: it overlooks the beach and boasts snug loungers and a vast selection of drinks – and great service courtesy of barkeep Giulia. She’ll personally mix your favourite drink, like a Tuscan negroni or a “beach Americano”, as you watch the sky turn all kinds of orange and pink.

This chic country villa-hotel and restaurant, located close to the Tuscan commune of Camaiore, just outside of Viareggio, is a foodie’s dream where you’ll be taken on a gastronomic journey through Tuscany every night. On colder evenings the table is set next to the fireplace, while in spring and summer you can enjoy countryside views from the veranda. The six-suite villa also offers a saltwater pool, shaded by centuries-old olive trees, plus a more private apartment for larger groups, decorated with pastel-coloured bed linen, antique cabinets and vintage Persian rugs.

With frescoed ceilings, exposed timber beams, jewel-toned curtains, linen-upholstered sofas with gold trims, this ochre-hued residence in the Tuscan countryside transports you back to the 18th century. A great choice for history enthusiasts and romantic souls, the villa has been restored with incredible attention to detail. In fact, you’ll feel like an affluent member of the Italian nobility visiting their stylish country home while you relax in the garden, make a splash in the pool or unwind at the wellness centre. Fancy a day at the beach? Viareggio is a 20-minute drive away.