The Best Fashion Boutiques in St Tropez

| Courtesy of Vilebrequin
Alex Ledsom

St Tropez is a fashionista’s dream. It has lots of lovely shops to buy the latest beachwear, as well as the outfits you’ll need to relax onboard the boats or lounge by the bar. Here’s our list of the ten best shops that help sell the lifestyle as much as the clothes.

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Boutique Sunday

This boutique in the center of St Tropez personifies the town’s fashionable beach spirit. It calls its style “hippie chic” and has been selling cover ups, dresses, skirts, and jumpsuits for the past 20 years.


Patch is a clothing store in the center of town where you can find great basics—lots of pairs of jeans and tops. It doesn’t have a website but it’s worth a visit.

Blanc Bleu

Blanc Bleu is a French brand founded on May 5, 1979, in Saint Tropez by a keen sailor named Patrick Khayat. It has a very definite maritime theme full of sailor trousers, scarves, and striped tops.


Sundek is a swimwear brand that creates original beachwear that can also be worn in urban settings. It focuses on family life and swimwear for the whole family.


Manoush is a great place to find contemporary pieces for your summer wardrobe and it also has a great online shop. It’s not the cheapest—expect to pay 300€ for a pair of trousers—but people love the quality.


The swimwear brand Vilebrequin was founded in St Tropez in the 1970s. It’s the quintessential brand from the south of France, selling brightly colored (and very exclusive) swimwear for all the family. They might just be swimsuits, but they’re selling the lifestyle.


Noreve is a fashion accessories store, selling everything to go with your outfit, like caps, watches, bags, polo shirts, as well as laptop and iPhone cases. You’ll never be underdressed by the pool again.


Kiwi is a small French beachwear brand that evokes St Tropez’s beach glamor, making swimwear for all the family. It ensures that all its products are made with care and are of a high quality. It’s just a little outside the town center.


Othello is a men’s fashion store, selling brands such as Ralph Lauren, Kenzo, Hartford, Colmar, and Eleventy. It doesn’t have an internet or facebook site.

La Martina

La Martina is a clothes shop for men and women, designing clothes that are closely tied to the world of polo or polo inspired—it also sells equipment for the sport, such as hats. It also has Mediterranean collections with blazers, trousers, and skirts.

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