This is the most well-known of all St Tropez beaches, although most people don’t realise that the bay is broken up into lots of beaches with different names, each with their own character. This bay is the place to see and be seen on the beach. It’s full of celebrities, discrete beach clubs, and chic restaurants by the sea. It isn’t cheap. The real Pampelonne beach is in the middle of the bay and it’s a great place to simply sit on your towel and watch the chic crowd swagger through. The local Pampelonne rosé wine is a nice addition to any visit. If you want to go a little more upmarket, the Moorea Beach Club doesn’t take itself as seriously as some of the others, but has a good reputation and a great bar, Claudy’s.
Pampelonne Beach, St Tropez