It seems that aside from salmon, seasonal vegetables and organic pork, Danes also enjoy a filling McDonald’s meal. So, it’s now announced that 20 new restaurants of the renowned fast food chain will open in Denmark over the next five years.
Danes may love the New Nordic cuisine and the high-end restaurants, but apparently, they also love a good Big Mac. McDonald’s Denmark CEO Joachim Knudsen said that they’ve received a positive feedback from their guests so, now they’re planning to open 20 new McDonald’s restaurants all over Denmark.
There are already 88 outlets of the renowned fast food restaurant chain in the country, and it’s estimated that they attract approximately 170,000 customers daily. That’s probably what Knudsen meant by ‘positive feedback’.
The new McDonald’s restaurants will open over the next five years in both cities and provincial towns. Judging from the long queues at McDonald’s restaurants, especially on Saturday nights, that’s probably good news for locals. Danes may love savouring a healthy smørrebrød with salmon and vegetables on top, but after a night out, they certainly prefer a filling cheeseburger and a good portion of French fries.
While many choose to hit the city’s durum and falafel restaurants that stay open until the early morning hours, others prefer to grab a McDonald’s meal, even if that means they have to wait in a long line in order to get it. Especially the fast food restaurants located in the city centre are always packed during the weekends, and if you use a public bus after 2am, you’ll notice that sometimes there are more McDonald’s paper bags than passengers.
So, the fact that Danes are already fans of the popular American fast food restaurants makes us wonder if the opening of 20 more outlets in the country will lead to an increase in fast food consumption. We can’t tell for sure if there are more people who would like to get a Big Mac but don’t have a restaurant close by or just don’t want to wait for at least 20 minutes in the queue. We all know, though, that when we get the after-midnight munchies, having a McDonald’s restaurant close to our place makes it even more difficult to resist grabbing a fast-food meal.
The 20 new McDonald’s restaurants will be founded by the British investor Guy Hands, who since last year owns the rights to operate McDonald’s in Scandinavia. Today in the region, there are already 400 restaurants of the renowned fast food chain.
Volcanic Iceland Epic Trip
meet our Local Insider
HOW LONG HAVE YOU BEEN A GUIDE?
WHAT DO YOU LOVE ABOUT YOUR JOB?
It's the personal contact, the personal experiences. I love meeting people from all over the world... I really like getting to know everyone and feeling like I'm traveling with a group of friends.
WHAT DESTINATION IS ON YOUR TRAVEL BUCKET-LIST?
I have so many places on my list, but I would really lobe to go to Africa. I consider myself an “adventure girl” and Africa feels like the ULTIMATE adventure!
Every CULTURE TRIP Small-group adventure is led by a Local Insider just like Hanna.
KEEN TO EXPLORE THE WORLD?
Connect with like-minded people on our premium trips curated by local insiders and with care for the world
Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.
Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.
Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.
Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.
We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.