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Fashion | © pixabay
Fashion | © pixabay
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A Fashion-Lover's Guide to Sarajevo, Bosnia and Herzegovina

Picture of Sam Bedford
Updated: 19 October 2017

You may not consider Sarajevo, Bosnia’s cultural and financial centre, to be a fashion-lovers paradise. Most imagine Yugoslavia’s former inflexible lifestyle or picture a war zone. But Sarajevo is quickly becoming a significant centre in the Balkans for the latest styles and accessories in the 21st century. Expect boutiques along the Austro-Hungarian Ferhadija Street, cool rooftop cafes, hip nightclubs and the annual Sarajevo Fashion Week.

What to Buy in Sarajevo and Where:

City Fashion Sarajevo:

If you’re young and Chic, check out City Fashion on Ferhadija.

Shelves stock seasonal clothes for both men and women. European-style clothing mixed with unique Bosnian styles sell all year round.

City Fashion has regular promotions and is always full of the latest styles and accessories. You’ll find plenty of styles with European quality at an affordable price.

Address: Ferhadija 22, 71000 Sarajevo, Bosnia and Herzegovina. Tel: +387 33 273-570

Opening hours: 9.00am to 8.00pm (Monday to Saturday); 10.30am to 7.00pm (Sunday).

P.S. fashion BiH:

P.S. Fashion, a Serbian brand with outlets across the Balkans, specialises in the latest fashion for women. Anyone who’s in Sarajevo buys their clothes and accessories from this shop inside the AT Store. Everything from formal attire for the office including jackets, coats and stylish blouses to casual skirts and dresses fill the shelves.

Shoppers can also get the hottest accessories, such as swimwear, bags, make-up, jewellery and perfumes. Prices are relatively high at P.S. Fashion, but the quality and style are worth the costs.

Address: M, Franca Lehara 2, Sarajevo 71000, Bosnia and Herzegovina. Tel: +387 66 800 684

Opening hours: 9.00am to 10.00pm (Monday to Saturday); 11.00am to 7.00pm (Sunday).


Local Sarajevians get their latest fashion from XYZ, inside Bicaco Sarajevo. Shoppers have a unique experience inside the shop’s interior décor that screams elegance. Both men and women buy clothes and accessories with choices from a range of international brands, including Coccinelle, Boss and Emporio Armani. The company prides itself on being one of the first stores in Bosnia’s capital to stock the freshest styles and trends.

Address: Vrbanja 1, Sarajevo 71000, Bosnia and Herzegovina. Tel: +387 33 733-010

Opening Hours from 10.00am to 10.00pm (Monday to Sunday).

The Places to Hang Out in Sarajevo:

Caffe 35, Avaz Twist Tower:

The coolest people in Sarajevo sip their Bosnian coffee on the top floor of the Balkan’s tallest tower. You’ll see young Bosnians chitchatting away with their friends, and the elegantly dressed women in their high heels showing off their sophisticationImagine sitting in a cosy rooftop café overlooking the mixture of both old and modern in Sarajevo below. People come in the morning for a coffee and, later, have a cold bottle of Sarajevsko Pivo

Address: Tešanjska 24a, Sarajevo 71000, Bosnia and Herzegovina. Tel: +387 33 281-350

Opening hours from 7.00am to 11.00pm (Monday to Sunday).

Coffee at Cafe 35 | © Sam Bedford

Coffee at Caffe 35 | © Sam Bedford

Zlatna Ribica:

Zlatna Ribica is the place for young hipsters and the stylish youth of Sarajevo. Picture a pink interior with various antiques and knick-knacks decorating the café, which transforms into an active bar and dance club at night. The eccentric decor and laid-back atmosphere make this a favourite spot for locals wanting to chill out with their friends. After spending the afternoon shopping in one of the stores mentioned above, you can show off your new outfit and blend in with the crowds at Zlatna Ribica in the evening.

Address: Kaptol 5, Sarajevo 71000, Bosnia and Herzegovina. Tel: +387 33 836-348.

Opening hours from 8.00am to 3.00am (Monday to Sunday).

Nivea Fashion Week Sarajevo:

Any fashion-lover appreciates Fashion Week Sarajevo. The event, which started in 2001, is like the ones in Milan and London. Domestic and international designs for both men and women get paraded along the catwalk to cheering fans. Fashion Week lasts three days and takes place in spring and autumn.

Address: B&H Army Hall, Zelenih beretki 2. Tel: +387 33 285 800

Veceras je službeno zatvoren 35. Nivea BH fashion week… #bhfashionweek #niveafashionweek #niveafashionweeksarajevo

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