Chimay Bleue is perhaps the most effectively branded Belgian beer and one of the few that is truly global. There is good reason for this and it is not an instance of branding strategy outdoing quality. Chimay is a popular brew amongst Belgians and one of the easiest beers to source. It is brewed at the Scourmont Abbey, where a number of delicious cheeses are also produced. Chimay Brewery dates back to 1862 and the ale Chimay Bleue (9% alcohol) is the monastery’s biggest trademark.