Unmissable Attractions in Innsbruck, Austria

Innsbruck is a picturesque Austrian town with plenty of sights and activities despite its small size
Innsbruck is a picturesque Austrian town with plenty of sights and activities despite its small size | © Brian Lawrence / Alamy Stock Photo
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The capital of Tyrol, Innsbruck is a great destination year round, but particularly beautiful during Christmastime when it becomes a winter wonderland. Innsbruck is a place where history and nature intertwine. With roots dating back to Roman times, this city has been a crossroads of cultures and a hub of trade and culture for centuries. Here are some of the many places you should see while visiting this picturesque Austrian town.

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Built in 1553 as a memorial to the Emperor’s grandfather, Maximilian I, this gothic church can be found in the Old Town of Innsbruck.

Nordkette Skyline Park

A favourite among snow-sports lovers, the Nordkette Skyline Park boasts some incredible views of Innsbruck and the jagged distant mountains.

Maria-Theresa Street

Take a stroll down the Maria-Theresa Street (Maria-Theresien-Straße) to admire the stunning architecture on either side of the street. This is also one of Innsbruck’s most popular shopping stretches.

Hungerburg funicular

The breathtaking views from the Nordkette mountains above Innsbruck can be accessed via the state of the art Hungerburg funicular, which hisks you from the medieval old town to the top in minutes. The stations, built in 2007, were designed by the late “starchitect” Zaha Hadid, who took her inspiration from the Tyrolian glaciers and ice.

Goldenes Dachl

The shimmering tiles of the Goldenes Dachl (Golden Roof) are considered one of the central landmarks of Innsbruck. The mural on the structure’s façade tells stories of the town’s imperial past.

Helblinghaus Haus

One of the main attractions of the Old Town, this decorative townhouse built in the 15th century has an embellished façade revealing both gothic and baroque influences, giving it a unique architectural style.

Bergisel Ski Jump

The Bergisel Stadium has hosted two Winter Olympic games, and this epic ski jump was designed by Zaha Hadid in 2001. A climb up 455 steps takes you to a restaurant with panoramic views of the spectacular surroundings.

Glockengiesserei Grassmayr

The Bell Factory is a quaint and charming museum with extensive collections and exhibitions about the craftsmanship of the Grassmayr family.

Schloss Ambras

The museum inside the Ambras Castle houses a collection of artefacts from the 1500s relating to the history of Innsbruck. The castle sits on a hill, so you can get some lovely views of the surrounding countryside here.


Although on the small side, the town museum is a fascinating insight into the history and culture of Innsbruck.

Christmas Market

Innsbruck really comes into its own during the festive period. The Christmas Market takes place in front of the famous Golden Roof, and it has a perfect atmosphere – wonderfully cosy and quaint.

Stift Wilten

The sunny façade of this 12th-century abbey looks striking against a bright sky. The impressive, lavishly decked-out interior includes various statues, frescoes and intricate carvings.

Höttinger Alm

Hike up to the peak of Höttinger Alm and you will be dutifully rewarded with spectacular views at the top. There are a few different routes hikers can take – all scenic and satisfyingly challenging.

Tyrol Panorama Museum

Learn about the history of the region of Tyrol and enjoy a 360-degree, awe-inspiring portrait of Innsbruck at the Tiroler Landesmuseum.

Culinarium in der Altstadt

This delightfully kitsch shop in the Old Town stocks some of the best food and drink in the region, including locally crafted schnapps, grappa and wine.

The Alps

A hike up the Alps around Innsbruck isn’t for the faint-hearted, but if you have the stamina you’ll be rewarded with the view. A cable car is on standby if you don’t fancy the arduous amble.


This gorgeous park in the Old Town has its roots in imperial times when it was the elaborate garden belonging to the emperor. Rumour has it that Empress Maria Theresa planted a few of the plants personally on one of her visits.

Wilten Basilica

The interior of Wilten Basilica drips with splendour. Often considered to be the most beautiful rococo-style church in Austria, it attracts hundreds of visitors each year.

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