The 10 Best Beauty Shops in Seoul

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Linda Dunsmore

It’s no secret that Koreans are obsessed with beauty trends. So much so that many of the latest “it” products come right from the South Korean peninsula. Here are the 10 best beauty shops in Seoul.

1. Dr.Jart+ Flagship Store

Shop, Store

Behind Dr. Jart+ is a team of highly experienced dermatologists who wanted to create a skincare line that worked for a variety of skin types. The brand has become so popular that it is now available in 15 countries across Asia, the Middle East, Europe and North America. However, the coolest location to shop for Dr. Jart+ products has to be in Seoul’s Garosugil area. The store is designed like a science lab, where customers can analyse their skin issues and find the perfect products within minutes.

2. Skin Food Store & Cafe


Located in the same area as the Dr. Jart+ lab, Skin Food opened up not only a beautiful flagship store but also added a cafe on the second floor. Pick up some popular products such as the Black Sugar Mask Wash Off and the Egg White Pore Foam and order a fancy beverage when you’re done shopping. Skin Food knows exactly how to please their customers.

3. Innisfree Flagship store


Located in Seoul’s busiest shopping district of Myeongdong, Innisfree opened up an enormous flagship store to not only cater to their faithful local customers, but also to offer their products to tourists coming from China, Japan and all over the world. Innisfree promotes natural ingredients and eco-friendly techniques and has been very successful.

4. The Face Shop


The Face Shop is one of the most popular Korean beauty brands and also a subsidiary of LG Corporation. In 2007, The Face Shop opened its first stores the USA (in the San Francisco Bay area). With many stores around Seoul, the best place to pick up some of their best products is located in Seoul’s city center near Jongak station.

5. e Stylenanda


This beauty brand is a perfect example of how fashion bloggers can turn their passion into a business. Korean fashion blogger StyleNanda became so popular that she created her own beauty brand “3 Concept Eyes”, or 3CE. Today, it is one of South Korea’s up-and-coming brands and quickly catching on in the international beauty market. 3CE has several locations in Seoul with one of it’s most spectacular located in Myeongdong. It’s called Stylenanda Pink Hotel and also features a rooftop cafe.

6. Amore Pacific


One of the largest cosmetic brands in the world, Amore Pacific includes 33 health, beauty, and personal care brands in total. Besides the sub-brands, there are also high-quality product lines under its own name. Myeongdong is home to the Amore Pacific flagship store which offers first-class consultations and premier products to international customers.

7. Tony Moly

If you are looking for playful and cute product packaging, Tony Moly is great choice. Pick up some of the best-selling products, such as the Panda’s Dream Brightening Eye Base or the Chok Chok Green Tea Essential Soothing Gel, at one of its stores in Seoul

66-23 Chungmuro 2(i)-ga, Jung-gu, Seoul

8. Moonshot Flagship Store


A sub-brand from mega music label YG, Moonshot is a paradise for every K-Pop fan. The brand features products co-designed by Korean idols, G-Dragon and 2NE1. Its lovely flagship store in Seoul’s Garosugil district has quickly become a major tourist attraction for international K-Pop fans wanting to pick up their idol’s favorite essentials.

9. Olive Young


Olive Young is the perfect store for those who don’t want to run from store to store but prefer to pick up high-quality brands in one place. The beauty store features Korean and international brands and is comparable to a Western drug store.

10. Lotte Department Store


If you are looking for even more choice and the best of the best, Lotte Department Store is the place to head. Found all over South Korea, the department store chain is famous for its wide selection of local and important beauty brands. No matter if you’re looking for Chanel No. 5 or Korean Amore Pacific, you will find everything in one place. Lotte is also known for its first-class customer service.

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