While there are arguably far too many boutiques to choose from in Apgujeong, Works Out will immediately catch your eye. The unique steel building, designed by Italian architect group Andrea Caputo Office, is almost an artwork in itself. The interior more than matches the outside for style, with high-end streetwear collections by Obey, Carhartt, Brixton and many more. Shoppers can pick up high-quality items on three floors while appreciating the clever and futuristic design of the building through the open concept.
52 Wausan-ro, Sangsu-dong, Mapo-gu, Seoul, South Korea, +82 2 337 8334
Tom Greyhound Downstairs
Standing out like a sore thumb in the usually grey Apgujeong district, the eye-catching green entrance door of Tom Greyhound Downstairs entices many to enter and discover this menswear paradise. While other concept stores in the area offer well-known brands, Tom Greyhound Downstairs supports lesser-known and up-and-coming fashion labels. This not only pleases the new designers but also the fashion conscious of Seoul who can pick up never-seen-before items right here in Seoul.
10-3 Dosan-daero 45-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 3442 3696
Fashion-centric shop Ecru brings international brands to Seoul and offers them at attractive prices to local fashionistas. Whether you are looking for Nordic styles, fine Italian leather or French classics, Ecru knows how to please the stylish man of today. The shop offers a balanced mix of established and emerging labels targeting a wide audience of shoppers in the city. The best part is that Ecru has an in-house outlet section where you can pick up hot items for a bargain.
656-10 Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 545 7780
San Francisco Market
After studying fashion in Italy, Korean fashion designer Han Taemin opened his dream store back home in Seoul. Inspired by casual American clothing, Han combines the classic design with high-quality materials from Italy creating a new fusion-collection. On top of that, San Francisco Market was designed and furnished with attention to detail, which makes it even more fun to shop here. Anyone who appreciates classic styles and casual items made of premier materials will find their new favorite store in San Francisco Market.
647-18 Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 542 3156
Even though South Korea has been producing successful trends that have caught on all over the world in the past few years, there are also those who seek to acquire casual and street apparel from America and Europe. This can be a daunting task in Seoul due to the local bias. However, Ohkoos has realized this need for foreign brands and created a stunning store with clothes on the racks hailing from the West and other Asian fashion brands like Japan. Besides their stylish clothes, Ohkoos also sells fine leather goods and has a vast home accessory collection to match.
642-12 Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 512 0269
First opened down south in Busan in 1997, Kasina has become the largest streetwear concept store in South Korea. While it started out as a skateboard shop, it now offers international and Korean brands, such as HUF, Nude Bones and Stussy. The streetwear concept becomes not only clear through the clothes on offer but also the music and overall décor of the shop.
30, Eonju-ro, 164-gil, Gangnam-gu, Seoul, South Korea, +82 2 3444 5487
A true gem for shoe lovers in Seoul, Unipair has been around since 2008. Owner Kang Jae-Yeong handpicks all of the shoes he imports and has strict quality and craftsmanship expectations. The scarcity of high-quality foreign shoe brands in Seoul inspired Kang to create Unipair and this philosophy has made the concept very successful among local shoe lovers. However, rather than picking up the most expensive models, Unipair offers high-quality shoes for all budgets. That’s what makes Unipair the best address in Seoul if you are looking to add a pair (or more) of handmade men’s shoes to your wardrobe.
Anju-ro 164 Gil 37-1, Sinsa-dong, Gangnam-gu, Seoul, South Korea, +82 2 542 0370