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Across the river from South America’s fashion powerhouse, Buenos Aires, Uruguay’s capital Montevideo is still emerging as a hotspot for designers, models and bloggers. With sustainable fashion gaining ground and Montevideo Fashion Week making its mark on the international calendar, the country has seen a boom of fashionistas keen to spread the word. Here are the top fashion bloggers from Uruguay to keep your eye on.
One of Uruguay’s la moda pioneers, Monica Zanocchi is a well-known face on the international fashion circuit. Almost a decade after she established Blog Couture in 2007, Mirada Couture burst onto the scene – a patriotic collection of trends, designers and lifestyle tips. Zanocchi has been spotted at Paris, Milan and Montevideo Fashion Weeks, and covers everything from Chanel haute couture to classic Spanish dressing.
Erika Stiglitz is a self-proclaimed workaholic graphic designer who kicked off her blogging career in 2011. Her pared-back blog, Fashion and Pride, showcases the sharp lines and colour-blocking trends of Uruguayan fashion and champions everyday catwalk style on a budget. Her witty interviews with up-and-coming designers and models have been published in several high-profile Uruguayan magazines, from Dress Mix to LARA.
After Sofía Bauzá Saavedra had her column censored in a blog she was writing for, she set up her own platform to get the word out about fashion in Uruguay. Her blog, Rubia Mala, is co-run by Buenos Aires-based Belén Amorosi and focuses on ‘cool hunting’, or catching trends, in the streets of the Río Platense region. Bold and brash, their colourful feed highlights the fun side of South American fashion.
Natalia Jurado of Trendy Nat is no stranger to the fashion world, having worked at Nike since 2009. After kicking off her own blog in 2014, she’s covered events in Cannes, New York and Venice. Her quirky blog is packed with local street style and favourite red-carpet looks, touching on fitness, travel and beauty trends to boot. Her look is androgynous and edgy, focusing on long lines and textured accents.
Macarena Algorta, designer and champion of sustainable fashion, established her blog to raise awareness of eco-design and innovative production. As well as showcasing environmentally friendly designers and bloggers, Slowfashionuy covers international events, travel and exciting collaborations. Algorta was featured in Fusion Magazine earlier this year, and she regularly appears in Uruguay’s national newspaper, El Observador.