The Coolest Neighborhoods in São Paulo

Explore Pinheiros on a sunny day and find out everything the neighbourhood has to offer
Explore Pinheiros on a sunny day and find out everything the neighbourhood has to offer | © Aurélio Scetta / Alamy Stock Photo
Lise Alves

São Paulo in Brazil is one of the largest cities in the world. As a result, it has dozens of big – and dozens of small – neighborhoods, many of which overlap. Do you fancy the trendy Vila Madalena decorated with street art? Or perhaps Pinheiros with its diverse market. Active types should head to Moema for the expansive Ibirapuera Park. Whether you want to hangout in a wealthy neighborhood or quirky, hipster area, this guide will help you decide where to stay in São Paulo.

1. Vila Madalena

Architectural Landmark

People in the Vila Madalena area known for its bars, restaurants and nighlife, Sao Paulo, Brazil, South America
© robertharding / Alamy Stock Photo

Considered the hippest neighborhood in São Paulo, Vila Madalena is the place to visit for funky shops, fashionable bars, restaurants and avant-garde art galleries. One of the must-see attractions here is the Beco do Batman, a small one-way street filled with street art. Head to Lá da Venda for homemade Brazilian fare in a quirky cafe setting. Come the weekend, the neighborhood hosts an open-air market selling everything from food to antiques.

2. Itaim Bibi

Architectural Landmark

One of the most stylish neighborhoods in the city, Itaim Bibi is very near other fashionable areas, such as residential Jardins and eclectic Pinheiros. In addition to being one of the priciest residential areas in São Paulo, it has a diverse mix of bars, restaurants, cafés and nightclubs. The Museum of Art of São Paulo Assis Chateaubriand is a must-visit here, it has the best collection of European art in Latin America.

3. Moema

Architectural Landmark

View from the Moema district in the south of the city of Sao Paulo. Image shot 05/2011. Exact date unknown.
© Pulsar Imagens / Alamy Stock Photo

With its streets lined with trees, Moema is the preferred neighborhood for those who want to escape the busy, noisy atmosphere of a big city. Restaurants and cafés border the popular Ibirapuera Park, spanning almost two square kilometers, where you’ll catch many Paulistanos jogging each morning. If you come in January or July, there will likely be hoards of fashionistas heading to the Biennial Pavilion for São Paulo Fashion Week.

5. Pinheiros

Architectural Landmark

Located right near trendy Vila Madalena, Pinheiros seems to have welcomed some of the Vila’s overflowing cultural centers, restaurants, clubs and art galleries. Once a corridor to get to Vila Madalena or Itaim Bibi, Pinheiros now holds its own as one of the most diverse and interesting neighborhoods in the city, with a park and a great municipal market. Due to the ease of public transport in the area, this area is where people come to have lunch or sink a few happy hour drinks with friends before heading home.

6. Bixiga

Architectural Landmark

Nossa Senhora Achiropita Church at Bixiga neighborhood - Sao Paulo, Brazil
© Diego Grandi / Alamy Stock Photo

Not apparently as large as Liberdade, Bixiga is another neighborhood founded by immigrants in São Paulo. In this case, Italian immigrants who came to Brazil in the late 1870s. Today, its inhabitants today still cultivate their ancestral roots, with many of São Paulo’s best pizza parlors and Italian cantinas located here. This is also home to one of the largest and most traditional festivities in the capital: the Feast of Our Lady Achiropita, celebrated since 1926 during the weekends of August, in honor of the patron saint of the neighborhood.

7. Baixo Augusta

Architectural Landmark

Once named one of the best four places on Earth for its nightlife, São Paulo owes much of this title to the clubs located in Baixo Augusta. The region, near Avenida Paulista, is filled with restaurants, cinemas, theaters, shops, bars, and food trucks. During the day, Baixo Augusta is a busy region between the financial district and the center of town, but when the sun goes down transforms itself and has quite a vibrant nightlife. Welcoming the most diverse tribes of the city, the place has options for all profiles. If you are hipster or punk, rocker or pagodeiro, vegetarian or gourmet, Baixo Augusta is the place to be.

8. Luz

Architectural Landmark

The Luz neighborhood was one of the most elegant regions of the city in the 1950s. However, with the installation of the old bus terminal nearby, the area fell into disrepute in the 1960s and 70s; thousands of poor migrants arrived from the north-eastern region of the country and camped out on its streets. In the late 1980s, the neighborhood went through a renovation and today is one of the main tourist areas of the city. It houses the incredible Sala São Paulo within the Julio Prestes Rail Station and three important museums: the Sacred Art Museum, the Portuguese Language Museum and the Pinacoteca do Estado.

9. Centro

Architectural Landmark

The center of São Paulo is one of the most interesting and most visited places by tourists and locals. Here you will find the famous Galeria do Rock, with tattoo parlors and heavy metal stores, the Municipal Theatre and the Viaduto do Cha. The city’s old center has so many beautiful 19th century buildings that you may choose to spend the entire day roaming its streets. The Praça da Republica delights visitors on weekends with more than 600 stands selling everything from stamps, to handicrafts from north-eastern Brazil to food from Peru.

10. Bela Vista

Architectural Landmark

Buildings in the Bela Vista neighborhood at sunset. Near to Avenida Paulista, Sao Paulo city, Brazil.
© Aurélio Scetta / Alamy Stock Photo

The Bela Vista neighborhood sits atop one of the highest locations in the city, and its main representative is Avenida Paulista. The avenue has the most famous museum in the city, MASP; one of the most charming parks, Trianon; plus a great number of cinemas, bookstores, and coffee shops. Avenida Paulista hosts all the city’s main events, from New Year’s Celebration to major social protests and demonstrations. On Sunday, the avenue closes to automobiles, and people share the six-lane avenue with roller skates and bicycles.

landscape with balloons floating in the air


Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Winter Sale Offers on Our Trips

Incredible Savings

Edit article