Football (or soccer, if you must) is Brazil’s national sport and nowhere is it taken more seriously than in São Paulo, the country’s biggest city. With four massive clubs in the state, as well as migrants from all across the nation cheering for their hometown teams, São Paulo lives and breathes the beautiful game. Just take a seat at any local bakery or bar and you’ll soon overhear discussions about the big match of the week. Clearly, watching football is best done at the stadium, but if you can’t get a ticket, here are some of the best places to go in SP to see the match on the big screen.
Even São Paulo, not a particularly obvious tourist city, has been unable to escape the Irish Pub phenomenon, and O’Malley’s in Jardins is the most popular. One issue with watching football in bars in Brazil concerns whether or not the place in question will have access to the correct TV channel – at O’Malley’s, this is never a problem.
With over a dozen screens and access to all sports channels available, if the game is being televised, you can watch it at O’Malley’s. As a result, this is the place to go to watch European matches, often harder to find on regular television channels. On Champions League nights, the bar can get quite rowdy, with fans of Europe’s top clubs all cheering their teams on.
Besides the football, O’Malley’s offers up decent pub grub and a good selection of imported beers from the British Isles – the least you can expect from an Irish pub in South America.
O’Malley’s Bar, Alameda Itu 1529, Jardins, São Paulo, Brazil, +55 11 3086 0780
For sunny days, head down to watch the match in the central neighbourhood of Santa Cecilia. Behind the church on the neighbourhood’s main square, there is a line of bars with plenty of outside seating and screens that show the football. The square catches the sun until late afternoon, and the beer is always served cheap and cold.
For big Brazilian domestic matches, involving Palmeiras, Corinthians, or São Paulo FC, the row of bars fills up with football fans, creating some good atmosphere.
Located on Rua Aspicuelta and surrounded by other hip bars, Salve Jorge is one of the best options for watching football in Vila Madalena, with plenty of screens, cold beer and good food. The area gets very busy on the weekends, so if you’ve got a particular match in mind you’d like to watch, arrive a bit early to make sure you can get a table.
Salve Jorge, Rua Aspicuelta 544, Vila Madalena, São Paulo, Brazil, +55 11 3815 0705
Directly across the road from Salve Jorge is São Cristóvão, a traditional football bar where the walls are filled with scarves, photographs and other football-related memorabilia. The food is good (order their selection of pasteis, which are small fried pasties filled with ground beef, cheese, or diced hearts of palm) and the beer is delicious.
While they do have screens to show football, São Cristóvão is very laid back and distinctly more of a restaurant than a bar, meaning this isn’t the place to go if you are looking for cheering fans and lively atmosphere. But it is worth a visit for the memorabilia alone.
São Cristóvão Bar, Rua Aspicuelta 533, Vila Madalena, São Paulo, Brazil, +55 11 3097 9904
While the aforementioned O’Malley’s is São Paulo’s most popular Irish pub, The Blue Pub is the city’s best-known British pub, however tenuous the differences may be from 6,000 miles away. While slightly more expensive than its Irish cousin (there is a R$40 minimum spend on Mondays and Tuesdays), the setup is essentially the same: good pub food, imported beers, and lots of television screens.
The Blue Pub, Alameda Ribeirão Preto 384, Bela Vista, São Paulo, Brazil, +55 11 3284 8338
This Argentinian bar in Vila Madalena is, as you’ve probably guessed from its name, best known for its empanadas, the delicious oven-baked pastries famous in Argentina and Chile. However, as it turns out, it’s also one of the best places to watch football in São Paulo, with lots of screens, comfortable seating and a lively atmosphere. Oh, and don’t forget to try the empanadas.
Empanadas, Rua Wisard 489, Vila Madalena, São Paulo, Brazil, +55 11 3032 2116
On a charming street corner in Itaim Bibi is the traditional Boteco São Bento, a classic Paulistano bar with wooden tables, samba, and big TV screens. In an upmarket region of the city, best known for trendy bars that wouldn’t dream of showing live football, São Bento is a breath of fresh air and a lifeline for football fans in Itaim.
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