This clothing brand is well known among Brazilians for its ultra beachy vibe, bold colors and exotic prints. Rumor has it that it will be available at Anthropologie stores in the future, but visitors to Florianópolis are already in luck, as there are two locations of Farm stores. Peruse the racks for a boho-chic look or a bold, Brazilian-style bikini. They’ve also collaborated with Adidas for a hugely successful athleisure line.
This boutique channels the surf vibe of Floripa and other nearby beaches like Praia do Rosa, Garopaba and Guarda do Embaú, where the brand started. Their ultra-soft tees are generally simple, clean designs or phrases, and their dresses and skirts offer a laid-back look that is perfect for cruising around the island. Men should check out the brand’s board shorts and sleeveless tees to channel their inner surfer.
Located inside gourmet market and restaurant Mercado São Jorge, this boutique is a carefully curated array of clothing, shoes, jewelry and home goods, each with a touch of Brazilian flair. Their products are sourced from around Florianópolis and Brazil and include timeless leather bags, hand-spun pottery and handmade shoes.
This small studio store packs in a ton of style. It’s a collaborative space that features local designers who aim to blend the urban lifestyle with sustainable fashion practices. Their clothing selection offers plenty of looks, from casual street style to clothes made for clubbing. They also feature vegan leather bound notebooks, accessories made from recycled materials, and a great selection of housewares.