How To Spend A Day In So Paulo Like A Local

Paulistas (as São Paulo locals are known), always seem to be in a hurry, but they do know how to enjoy a day off. As a visitor in such a huge city, it’s easy to feel overwhelmed, so here’s our guide on how to blend in and spend a perfect day in São Paulo.

Out to breakfast

Treat yourself to breakfast at one of the hundreds of bakeries or padarias, found in São Paulo. Although not considered the most important meal of the day, Brazilians swear by their ‘café com leite’ (coffee with milk), French bread, butter and queijo de Minas. If you are a big breakfast eater, go ahead and splurge on some fresh fruit and juice.

See the sights at Avenida Paulista

After breakfast, do what many Paulistas do on a weekly basis and head down to the city’s postcard avenue, Avenida Paulista. The street, always crowded with tourists, business people, and vendors is a people watching paradise. If you wander down on Sunday, Avenida Paulista is closed to cars, and thousands take the opportunity to ride roller-skates and bicycles, jog down the wide avenue or just hang out in one of the dozen bookshops. On a weekday, visit Casa das Rosas, to catch a poetry reading at lunchtime or visit an exhibition at the Itau Cultural.

Casa das Rosas, Avenida Paulista 37, Paraíso, São Paulo, Brazil +55 11 3285 6986
Itau Cultural, Avenida Paulista 149, Paraiso, São Paulo, Brazil +55 11 2168 1777

Window shop in Oscar Freire

Take a stroll down Rua Oscar Freire, the fashion street of São Paulo. Oscar Freire is home to international labels such as Sergio K, Huis Clos, Tommy Hillfinger, and Versace, as well as Brazilian designers Tufi Duek and Cris Barros. And although some of the clothes seen in these shops are too expensive for many, the tree-lined street is still inviting for a window shop.