10 Must-Follow Fashion Bloggers From Portland, Oregon

Although she claims to use the term “fashion” loosely, Mermaidens‘ style blogger Kailey Flyte has her own look figured out. With a pale pink cascade of hair, she pairs many a vintage outfit to her candy-colored locks, evoking a pastel daydream. Her blog and YouTube channel break down the whats and how-tos of her adventures in makeup, but prepare to be inspired on all levels.
A post shared by Kailey Flyte (@mermaidens) on May 11, 2017 at 12:56pm PDT

Tonya Smith’s fashion blog, The Mop Top (inspired by The Beatles and her signature locks), has led to a career as a social media specialist, influencer, and stylist. Describing her style as modern with a vintage twist, she’s a frequent contributor on other sites and magazines, and a scroll through her pretty, editorial-quality posts show why.
A post shared by Tonya Smith (@themoptop) on Jun 3, 2017 at 8:46am PDT

Plus-size model, social media influencer, and body-positive fashion blogger Katana Fatale usually sports a bohemian-meets-retro style but can rock any kind of look. Whether her hair is black, blonde, teal, or pink, Fatale can’t help but stand out from a crowd. Although her site is currently more of a portfolio of her modeling work, the plus beauty takes to Instagram to document her life, outfits, and beauty looks to show that stunningly gorgeous comes in any size.
A post shared by Katana Fatale (@katanafatale) on Jan 8, 2017 at 4:58pm PST

Run and written by Jen McCabe, Honey Kennedy shares her love of impeccable style and design. Named for her fashionable grandmother, the blog consists of a mix of fashion news, beautiful archival image inspiration, and links to various shops, products, and deals. Take a look to a curated selection of quality, stylish suggestions.
A post shared by Jen McCabe (@honeykennedy) on Apr 1, 2017 at 3:05pm PDT

Written by an Oregon native, wife and mother of three, Seasons and Salt focuses on ethical fashion and simple style. “I only work with and support brands that I believe contribute to the fashion world in a positive way,” says founder Andrea Hartman. With a less is more wardrobe mentality, her mission is to raise awareness and steer people clear of fast fashion. Have a look and possibly learn something.
A post shared by Andrea Hartman (@andrea_hartman_) on May 18, 2017 at 9:32am PDT

Love neutrals? Look no further. Crystalin Marie’s fashion and lifestyle blog – which began as a creative outlet in San Francisco and has grown into a full-fledged Portland-based business – is an ode to black, white, gray, and beige with a bit of denim thrown in for good measure. Her ensembles look as effortless as they do on-point, and her site covers everything from beauty and travel to fitness, food, and décor.
A post shared by Crystalin Da Silva (@crystalinmarie) on Jun 12, 2017 at 7:21pm PDT

Fashionista-turned-wife and mom, Marina McAvoy uses her eponymous blog to show readers that motherhood can still be stylish. Her posts cover beauty, hair, lifestyle, and interior décor, all interspersed with photos of her kids and fashion ensembles, of course. She’s known to love a hint of pink and a stunning shoe or accessory.
A post shared by Marina McAvoy (@marinamcavoy) on Jun 12, 2017 at 11:25am PDT

Portland-based actress, model, stylist, and fashion guru, Lavenda Memory knows how to work a camera, behind and in front of the lens. Her blog, Lavenda’s Closet, began as a personal project and fashion diary and has blossomed into a growing business with the help of her partner and personal photographer, Jose Behar. The blog is worth a look for those into classic feminine looks with a modern edge and a mix of high and low fashion.
A post shared by L A V E N D A (@lavendascloset) on Jun 12, 2017 at 8:11am PDT

Last, but not least is Jacob Keller. His YouTube channel, Always Fresh Apparel, boasts almost 150,000 subscribers and loads of videos highlighting of-the-moment menswear as well as fit guides and packing tips. His unique perspective and massive following landed him a gig as Global Brand Specialist at Jordan Brand, and he’s now the manager of Portland-based men’s boutique Machus.
A post shared by Jacob Keller (@jacobjkeller) on Mar 24, 2017 at 5:17pm PDT